Self-Service Cafeterias in Turkey

Oct 14, 2014 - Euromonitor International - 27 pages - USD $900
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In 2013 self-service cafeterias witnessed current value growth of 2% as a result of improved economic conditions in the country, which prompted the owners of independent self-service cafeterias to open new outlets. In addition, the higher rate of employment in the country at the end of the review period was another factor for growth, since employees are amongst the main customers of self-service cafeterias. Turkish people became accustomed to not smoking in enclosed areas by the end of the review period, also benefiting the channel in 2013.

Competitive Landscape

In 2013, the majority of value sales in self-service cafeterias were accounted for by independent local companies. Chained outlets accounted for a marginal value share. Ikea and Vapiano, both multinational brands, were the only chained outlets in the channel. Prior to the introduction of Ikea in 2005 and Vapiano in 2006, self-service cafeterias traditionally served mostly low-budget and traditional dishes, and did not offer alcoholic drinks.

Industry Prospects

Self-service cafeterias is predicted to register a negative value CAGR of 3% at constant 2013 prices in the forecast period. As a result of strong competition from a rising number of fast food outlets and the decreasing spend per transaction due to price competition, the value sales of independents are expected to decline over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Self-Service Cafeterias industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Self-Service Cafeterias industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Self-Service Cafeterias in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:

  • What is the market size of Self-Service Cafeterias in Turkey?
  • What are the major brands in Turkey?
  • Are there any new developments in terms of the food and drink offering in self-service cafeterias in Turkey?
  • What is the average spend per transaction for self-service cafeterias and how does this compare to other foodservice formats i.e. fast food, full-service restaurants?
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.