100% Home Delivery/Takeaway in Turkey
Dominos Pizza, owned by Pizza Restaurantlari, remained the leading brand in 100% home delivery/takeaway in 2013, holding a 49% value share, and increasing its share by four percentage points compared with 2012. The company opened 90 new outlets, which was the main reason for its sales growth. Dominos Pizza is the only company of its kind serving sauces with its pizzas free. Furthermore, it operates with the open-kitchen system, which makes it possible for the customers to witness the preparation of their pizza. Turkey is one of Dominos Pizzas operating countries in which the 30-minute guarantee is implemented, meaning that if the customer does not receive their pizza within that time frame, they receive a voucher for a free regular pizza which can be redeemed on the next order.
100% home delivery/takeaway is predicted to record a value CAGR of 16% over the forecast period at constant 2013 prices, as the channel is expected to benefit from the recent economic and political instability, with consumers more likely to shift to 100% home delivery/takeaway in times of recession, instead of dining out. Trade sources are suggesting that in some cases the cost of pizza home delivery is even less than home-cooking, because Turkish people do not plan their shopping very well, and therefore some of the ingredients go to waste.
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The 100% Home Delivery/Takeaway in Turkey market research report includes:
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- What is the market size of 100% Home Delivery/Takeaway in Turkey?
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- What is the most popular cuisine type in home delivery/takeaway in Turkey?
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100% home delivery/takeaway recorded healthy growth in terms of transactions and value sales in 2013, stimulated by the performance of pizza 100% home delivery/takeaway. The main determinants of growth were an increasing number of outlet openings by Dominos Pizza, which opened 90 new outlets in 2013. Promotional campaigns and new additions offered by Dominos Pizza and Little Caesars Pizza also fuelled value growth and increased the number of transactions per outlet. Moreover, the rising number of working women in large cities, who have no time for cooking at home, benefited the growth of the channel. The Atasehir neighbourhood in Istanbul became the number one area for home delivery in Turkey, with the highest turnover, as the area is close to offices, and there are families living in the area in which both parents work.
100% HOME DELIVERY/TAKEAWAY IN TURKEY
LIST OF CONTENTS AND TABLES
Table 1 100% Home Delivery/Takeaway by Category: Units/Outlets 2008-2013
Table 2 Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2008-2013
Table 3 Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2008-2013
Table 4 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2008-2013
Table 5 Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2008-2013
Table 6 Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2008-2013
Table 7 GBO Company Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2009-2013
Table 8 GBN Brand Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2010-2013
Table 9 Forecast 100% Home Delivery/Takeaway by Category: Units/Outlets 2013-2018
Table 10 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2013-2018
Table 11 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2013-2018
Table 12 Forecast 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2013-2018
Table 13 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2013-2018
Table 14 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2013-2018
Growth Continues Despite Unfavourable Developments
Localisation Drives New Product Development
Chained Outlets Have Competitive Advantages Over Independents
the Most Dynamic Type of Location Is Retail
Difficult Times Ahead
Key Trends and Developments
the Effect of the Unstable Economic and Political Environment on Consumer Foodservice
Young Urban Consumers Increase the Demand for Exotic and Healthy Food and Home Delivery
Fast Food Operators and Premium Restaurants Benefit From the Shopping Mall Boom
Consumer Foodservice Continues To Attract New Investments
Premiumisation and Localisation on the Rise
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2008-2013
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
Table 17 Consumer Foodservice by Independent vs Chained: Units/Outlets 2013
Table 18 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2013
Table 19 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2013
Table 20 Sales in Consumer Foodservice by Location: % Foodservice Value 2008-2013
Table 21 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2013
Table 22 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2013
Table 23 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2013
Table 24 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Summary 1 Research Sources
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