Russia Consumer Electronics Report Q4 2014

Oct 24, 2014 - Business Monitor International - 83 pages - USD $1,295
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Following the imposition of sanctions against Russia in mid-2014 we have revised our outlook for consumer electronics spending growth. There will be minimal direct impact on supply chains and access to goods, but the economic consequences, including significant rouble depreciation, tighter credit conditions and an erosion of consumer confidence, will be a drag on spending. Although there is short-term downside, which we expect to translate to a contraction in market value in US dollar terms in 2014, w e expect to see growth in Russian Consumer Electronics over the medium term as the political and economic environment stabilises. Spending growth will be driven by demand for smartphones, smart TVs and tablets/ultra-thin notebooks and potentially wearable devices in the latter years of our forecast . Penetration in most device categories remains low by developed market standards but with local players such as YotaDevices , Explay and FLY beginning to make an impact in the market, we expect strong uptake to be maintained over the medium term . We now expect spending to increase at a compound annual growth rate of 1.1 % 2014-2018, to reach a value of USD 32.6 bn in 2018.

Headline Expenditure Projections

Computer H ardware S ales: USD12.6bn in 2013 to USD11.3bn in 2014, -10.4% in US dollar terms. A combination of rouble depreciation, tighter credit market conditions (meaning a drag on big-ticket purchases) and the shift in device sales mix to low-cost tablets will make computer hardware the underperforming segment in 2014.

AV Sales: USD9.8bn in 2013 to USD9.4bn in 2014, -4.1% in US dollar terms. The FIFA World Cup in Brazil provided a boost to the TV set market, but with unfavourable economic conditions and continued erosion of digital camera demand by smartphone ownership AV spending is forecast to contract in 2014.

Handset Sales: USD8.5bn in 2013 to USD8.4bn in 2014, -1.6% in US dollar terms. The increased share of...

The Russia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Russia.

Business Monitor International (BMI)'s Russia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Russia.

Key Benefits
  • Benchmark BMI's independent consumer electronics industry forecasts for Russia to test other views - a key input for successful budgeting and strategic business planning in the Russian consumer electronics market.
  • Target business opportunities and risks in Russia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.