Greece Tourism Report Q4 2014

Oct 13, 2014 - Business Monitor International - 56 pages - USD $1,295
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As Greece's economy finally shows signs of growth and begins the long road to recovery, the outlook for the tourism industry is good. Indeed, tourists are expected to begin to return to this traditionally popular Mediterranean destination. BMI predicts healthy growth in arrivals, which is likely to more than make up for the subdued progress of outbound travel from Greece, which will continue to be held back by domestic conditions. Overall tourism-related expenditure and industry value are also set to grow between 2014 and 2018.

Greece's wealth of natural, archaeological and cultural attractions have made it one of Europe's most popular destinations for decades. The flow of tourists was reduced abruptly as a result of the political unrest relating to two consecutive EU bailouts and austerity programmes as recently as 2012. However, with political and economy stability in Greece looking more and more likely over the coming years, BMI expects to see an upsurge in tourist arrivals between 2014 and 2018. We forecast that arrivals will surpass pre-crisis levels, nearing 20mn in 2018. This will be encouraged by relatively low costs in Greece as the domestic economy remains weak, a trend that is likely to lead to increased investment in the tourism sector as prices and labour costs remain relatively low.

Perhaps unsurprisingly, this will mean that outbound travel from Greece is likely to remain low until at least 2018, when we predict there will be around 3.9mn departures. This will be compounded by a stubbornly high unemployment rate.

Both arrivals and departures will be dominated by European markets. There is a risk that Russian travel to Greece, set to grow by 600,000 journeys over the 2014 to 2018 period, will be hampered by escalating tensions between the EU and Russia over the crisis in Ukraine. Any travel sanctions between the two parties would have a negative impact on Russian tourism numbers and thus the wider Greek tourism industry, particularly in the luxury...

The Greece Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Greece Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Greek tourism industry.

Key Benefits
  • Benchmark BMI's independent tourism industry forecasts for Greece to test other views - a key input for successful budgetary and planning in the Greek tourism market.
  • Target business opportunities and risks in the Greek tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Greece.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).
Coverage

BMI Industry View

This contains a synopsis of our forecasts, and any changes, together with an overview of key trends and developments in the tourism industry, and an assessment of the impact of various economic and national factors which might affect the sector. It also covers new transport projects, new hotel developments, and acquisitions.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the tourism sector and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Forecasts to end-2018 for all key indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecasts:

Inbound tourism: Arrivals (‘000), arrivals growth (% y-o-y), arrivals by region, growth (% y-o-y), arrivals by country, growth (% y-o-y), top 10 countries based on arrivals, growth (% y-o-y).

Outbound tourism: Departures (‘000), growth (% y-o-y), departures by regional destination (‘000 and growth % y-o-y).

Travel: Methods of travel for arrivals (Air, Ship, Rail), (‘000) and (% growth y-o-y), international Tourism receipts for transport (US$bn), (growth % y-o-y), international Tourism receipts for travel items (US$bn), (growth % y-o-y).

Hotels: Hotel industry value (US$bn), (growth % y-o-y), (%GDP), (per capita), (per employee), number of hotels and like establishments (‘000), (growth % y-o-y), total overnight stays, (‘000), (growth % y-o-y), length of stay, occupancy rate (%), number of hotel rooms, (‘000), (growth % y-o-y).

Industry Risk Reward Rankings

BMI’s Tourism Industry Risk Reward Rankings provide a country-comparative Risk Reward Rankings index aimed at investors (tour operators, tourism infrastructure investors, financial institutions) in the regional tourism market.

The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

We also have Security Risk Reward Rankings which provide a detailed assessment of possible threats to the country (and by extenuation to the tourism industry), ranging from economic and political upheaval, to terrorist attacks and organised crime levels.

Market Overview

This contains a comprehensive overview of the tourism industry in the country, its overall value, the value of its hotels industry, trends in the hotels industry and any new developments. It also contains an evaluation of the top 10 global hotel groups’ presence in the country, which brands are present in which cities, the number of hotels and any planned developments and strategies. The Market Overview also considers the tourism infrastructure developments in the country, in particular transport infrastructure projects such as ports and airports. Tables are also included from our regularly updated Key Projects Database, which contain details of projects, their value, the time frame, their current status, the companies involved and their estimated completion dates.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape.

The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.


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About the Publisher
Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.