Australia Consumer Electronics Report Q4 2014
Headline Expenditure Projections
Computer Hardware Sales: USD6.8bn in 2013 to USD6.7bn in 2014; down 1.5% in US dollar terms. Desktop and notebook volumes expected to stabilise as a result of XP support withdrawal, but a slowdown in tablet sales will mean the market again contracts in US dollar terms.
AV Sales : USD3.3bn in 2013 to USD3.4bn in 2014; +2.8% in US dollar terms. Demand for digital cameras expected to stabilise while the FIFA World Cup in Brazil provided a boost to TV set demand, helping the AV market return to growth in 2014 after decline 2011-2018.
Handset Sales: USD4.6bn in 2013 to USD4.8bn in 2014; +3.8% in US dollar terms. The handset market is forecast unchanged in Q4, and we again expect it to be the outperforming segment of the consumer electronics market as LTE rollout boosts replacement purchases.
Key Trends And Developments
BMI expects the AV market in Australia will return to growth in 2014 as digital camera demand stabilises and there is increased TV set upgrade impetus as a result of vendor innovation and the FIFA World Cup in Brazil. The latest penetration data show HD TV is already widely adopted, but consumers are increasingly upgrading to Smart TV...
The Australia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Australia.
Business Monitor International (BMI)'s Australia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Australia.
- Benchmark BMI's independent consumer electronics industry forecasts for Australia to test other views - a key input for successful budgeting and strategic business planning in the Australian consumer electronics market.
- Target business opportunities and risks in Australia through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.
High incomes and strong demand for premium devices make Australia a lucrative market for consumer electronics vendors. However, t he outlook for the Australian consumer electronics market is weakened by the maturity of the market, with high penetration rates for PCs, HD TV sets and smartphones leaving diminished prospect for rapid growth compared to the majority of APAC markets. Furthermore, the economic outlook is weakening, with currency depreciation a medium term downside risk that could affect confidence levels and the affordability of imported device . Despite these limitations on growth v endors can look to emerging product cate gories s uch as U ltrabooks and hybrid notebooks, U ltra-HD, smart and 3D TV sets, and LTE smartphones as areas of growth.
BMI Industry View
Consumer Electronics Market SWOT
Table: Consumer Electronics Overview (Australia 2012-2018)
Pull-Back In Mining Investment Still The Biggest Drag
Other Sectors Ill-Placed To Drive Growth As Reform Drive Stalls
Fiscal Restraint Negative For Near-Term Growth
Table: Economic Activity (Australia 2010-2018)
Industry Risk Reward Ratings
Table: Asia-Pacific Consumer Electronics Risk/Reward Ratings - Q3 2014
Table: PC Sales (Australia 2012-2018)
Table: AV Sales (Australia 2012-2018)
Table: Mobile Communications (Australia 2012-2018)
Table: The Good Guys
Table: Harvey Norman
Table: JB HI-Fi
Industry Trends And Developments
Table: Australia's Population By Age Group, 1990-2020 ('000)
Table: Australia's Population By Age Group, 1990-2020 (% of total)
Table: Australia's Key Population Ratios, 1990-2020
Table: Australia's Rural And Urban Population, 1990-2020
Industry Forecast Methodology
Risk/Reward Rating Methodology
Table: Consumer Electronics Risk/Reward Ratings Indicators
Table: Weighting Of Indicators
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