The contact lenses category was quite consolidated in Turkey. Bausch & Lomb continued to lead value sales of contact lenses in 2013 with a 54% share, followed by Novartis with a 20% value share. Both companies' shares were stable in 2013.
The continuing competition between spectacles and contact lenses is expected to intensify over the forecast period, with spectacles outperforming overall lenses - however daily disposable lenses will be the star performer. .
Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Contact Lenses industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Contact Lenses in Turkey market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Reasons to Get this Report
- In which markets are daily disposables more popular than monthly and extended wear?
- Is coloured, toric, spherical or multifocal the dominant type of contact lens in Turkey?
- Is style playing an increasingly important role over health in purchasing decisions?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
The value growth rate for contact lenses in Turkey in 2013 was faster than in the previous year as the negative effects of the Gezi demonstrations began to dissipate in 2014. However, according to the new regulations on eyewear which were brought into effect as of 2014 by the Turkish Ministry of Health, all cosmetic contact lenses require a prescription even without vision correction, which negatively affected sales of cosmetic lenses.
CONTACT LENSES IN TURKEY
LIST OF CONTENTS AND TABLES
Table 1 Retail Sales of Contact Lens Solution: Value and Growth 2009-2014
Table 2 Sales of Contact Lenses by Category: Volume 2009-2014
Table 3 Sales of Contact Lenses by Category: Value 2009-2014
Table 4 Sales of Contact Lenses by Category: % Volume Growth 2009-2014
Table 5 Sales of Contact Lenses by Category: % Value Growth 2009-2014
Table 6 NBO Company Shares of Contact Lenses: % Value 2009-2013
Table 7 LBN Brand Shares of Contact Lenses: % Value 2010-2013
Table 8 Distribution of Contact Lenses by Format: % Value 2009-2014
Table 9 Forecast Sales of Contact Lenses by Category: Volume 2014-2019
Table 10 Forecast Sales of Contact Lenses by Category: Value 2014-2019
Table 11 Forecast Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 12 Forecast Sales of Contact Lenses by Category: % Value Growth 2014-2019
Growth Continues Despite Unfavourable Developments
Fashion Trends Benefit Spectacles Value Sales
the Competitive Landscape for Spectacles Is More Fragmented Than for Contact Lenses
Chained Outlets Have Competitive Advantages Over Independents
Positive Forecast for Eyewear
Key Trends and Developments
Eye Health Conditions in Turkey
Route of Purchase for Eyewear
Optical Retail Scene in Turkey
Table 13 Sales of Eyewear by Category: Volume 2009-2014
Table 14 Sales of Eyewear by Category: Value 2009-2014
Table 15 Sales of Eyewear by Category: % Volume Growth 2009-2014
Table 16 Sales of Eyewear by Category: % Value Growth 2009-2014
Table 17 NBO Company Shares of Eyewear: % Value 2009-2013
Table 18 LBN Brand Shares of Eyewear: % Value 2010-2013
Table 19 Distribution of Eyewear by Format: % Value 2009-2014
Table 20 Forecast Sales of Eyewear by Category: Volume 2014-2019
Table 21 Forecast Sales of Eyewear by Category: Value 2014-2019
Table 22 Forecast Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 23 Forecast Sales of Eyewear by Category: % Value Growth 2014-2019
Summary 1 Research Sources
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