Samsung maintained its leading position in feature phones and smartphones in 2013, holding volume shares of 36% and 38% in those respective categories. Due to the bad performance of the feature phones, the company witnessed a 30% decrease in volume sales in this category. However, Samsung increased smartphones sales from 5.9 to 13.1 million units, which led to a 121% increase in smartphone sales and a total 17% volume sales increase in mobile phones in 2013.
Mobile phones volume sales are anticipated to post a 5% CAGR over the forecast period, reaching 75.5 million units in 2018. This growth will continue to be driven by smartphones, which will see 103% growth in volume sales between 2013 and 2018. On the other hand, feature phones will decrease sales by 20.8 million units in the same period, but will remain active mainly supported by purchases from lower-income groups, with a shift towards connected web phones and mobiles offering the possibility to insert more than one chip.
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The Mobile Phones in Brazil market research report includes:
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In 2013, mobile phones volume sales stood at 60.6 million units, a 14% increase over 2012. This positive performance was driven by smartphones sales, which overpassed feature phones volume sales in 2013. In 2012, volume sales of feature phones and smartphones registered 37 and 16 million units, respectively. In the following year, feature phones declined volume sales by 31% to 26 million units and smartphones increased by 123% to reach 34.6 million units.
MOBILE PHONES IN BRAZIL
LIST OF CONTENTS AND TABLES
Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
Table 2 Sales of Mobile Phones by Category: Value 2008-2013
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
Table 13 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2008-2013
Table 14 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Consumer Electronics in Brazil Performs Well Despite Deteriorating Economy
Extreme Disparity Between Rural and Urban Consumption Remains in Brazil
Fifa 2014 World Cup Boosts Sales of Plasma TVs in Brazil
Smartphones Negatively Impacts Sales of In-car Navigation Devices in Brazil
Key Trends and Developments
Sales of Consumer Electronics Advance Despite Weakening Brazilian Economy
Despite Government Efforts, Income and Consumption Disparity Between Rural and Urban Areas Remains Very High
Plasma TVs Get Boost From Fifa 2014 World Cup
Sales of Smartphone Apps Threaten Sales of Gps Devices
Table 15 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 16 Sales of Consumer Electronics by Category: Value 2008-2013
Table 17 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 18 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 19 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 20 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 21 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 22 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 23 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 24 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 25 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Summary 1 Research Sources
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