Other Pet Food in Austria
Apart from Mars Austria, which has a minimal presence with its Trill bird food brand, other pet food in Austria has so far failed to attract multinational companies. It is still a less significant product category than other pet care categories and does not offer the leading multinationals sufficient business potential to warrant the effort and investment involved. Consequently, at the end of the review period, other pet food remained dominated by brands from minor producers and by private label products.
The trends which played a key role in determining the situation in other pet food in Austria over the review period are also expected to continue making an impact during the forecast period. The increasing popularity of exotic animals and small mammals as pets is expected to continue building during the forecast period due to the busy lifestyles of the majority of Austrian people, with fewer Austrians than ever now having the time to care for a cat or a dog. Thus, the numbers of fish, small mammals and reptiles being kept as pets in Austria are expected to increase over the course of the forecast period. Nevertheless, the population of birds which are kept as house pets is expected to decline over the forecast period due to the higher amount of care required to keep these pets, which most people are simply unable to offer.
Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Pet Food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Other Pet Food in Austria market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
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Reasons to Get this Report
- What is the market size of Other Pet Food in Austria?
- What are the major brands in Austria?
- How is the current retail distribution landscape impacting overall category performance?
Product coverage: Bird Food, Fish Food, Small Mammal/Reptile Food.
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Following several years of static and negative volume growth, during 2013 other pet food recorded very marginally positive value growth. The average price in the category increased by 1% in current terms over the course of 2013, which resulted in stronger value growth in the category during the year. Further stagnation is expected in volume terms in the category 2014. This static volume growth is set to be very much in line with the static volume CAGR recorded in the category over the entire review period. This stagnant performance is the overall result of the balance achieved between positive growth in fish food and small mammal/reptile food and declining sales of bird food.
OTHER PET FOOD IN AUSTRIA
LIST OF CONTENTS AND TABLES
Table 1 Other Pet Population 2009-2014
Table 2 Sales of Other Pet Food by Category: Volume 2009-2014
Table 3 Sales of Other Pet Food by Category: Value 2009-2014
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
Table 5 Sales of Other Pet Food by Category: % Value Growth 2009-2014
Table 6 LBN Brand Shares of Bird Food: % Value 2010-2013
Table 7 LBN Brand Shares of Fish Food: % Value 2010-2013
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
Table 9 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
Table 10 Forecast Sales of Other Pet Food by Category: Value 2014-2019
Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019
Fressnapf Handels GmbH in Pet Care (austria)
Summary 1 Fressnapf Handels GmbH: Key Facts
Summary 2 Fressnapf Handels GmbH: Operational Indicators
Summary 3 Fressnapf Handels GmbH: Private Label Portfolio
Summary 4 Fressnapf Handels GmbH: Competitive Position 2013
Mars Austria Og in Pet Care (austria)
Summary 5 Mars Austria OG: Key Facts
Summary 6 Mars Austria OG: Production Statistics 2013
Summary 7 Mars Austria OG: Competitive Position 2013
Vitakraft H Wuhrmann Kg in Pet Care (austria)
Summary 8 Vitakraft H Wuhrmann KG: Key Facts
Summary 9 Vitakraft H Wuhrmann KG: Production Statistics 2013
Summary 10 Vitakraft H Wuhrmann KG: Competitive Position 2013
Pet Care Sees Continuous Growth
Consumers Are Willing To Spend Good Money on Pet Care
Mars Austria Og Remains the Clear Leader in Pet Care
the Popularity of Pet Superstores Continues To Increase
Strong Growth Potential for Pet Care During the Forecast Period
Key Trends and Developments
Demographic Trends Influence Pet Ownership in Austria
Convenience Shapes Packaging Trends in Pet Food
Festive Seasons Offer Additional Sales Opportunities for the Pet Care Industry
Table 13 Pet Populations 2009-2014
Table 14 Sales of Pet Food by Category: Volume 2009-2014
Table 15 Sales of Pet Care by Category: Value 2009-2014
Table 16 Sales of Pet Food by Category: % Volume Growth 2009-2014
Table 17 Sales of Pet Care by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Pet Food: % Value 2009-2013
Table 19 LBN Brand Shares of Pet Food: % Value 2010-2013
Table 20 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
Table 21 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
Table 22 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
Table 23 Distribution of Pet Care by Format: % Value 2009-2014
Table 24 Distribution of Pet Care by Format and Category: % Value 2014
Table 25 Distribution of Dog and Cat Food by Format: % Value 2009-2014
Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2014
Table 27 Forecast Sales of Pet Food by Category: Volume 2014-2019
Table 28 Forecast Sales of Pet Care by Category: Value 2014-2019
Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019
Summary 11 Research Sources
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