Headline Expenditure Projections
- Computer Hardware Sales: USD1.45bn in 2013 to USD1.53bn in 2014; +5.7% in US dollar terms. Tablets will be the outperforming device category again in 2014, but the announcement from Microsoft that it was cutting OS licensing fees on low-cost devices has boosted the notebook outlook.
- AV Sales : USD1.75bn in 2013 to USD1.87bn in 2014; +6.8% in US dollar terms. Flat-panel and Smart TV sets the main growth area as consumers upgrade their old models ahead of the World Cup, but we expect growth to plateau with next generation OLED and 4K TVs far out of reach of mass market consumers.
- Handset Sales : USD1.42bn in 2013 to USD1.69bn in 2014; +18.5% in US dollar terms. Booming smartphone volumes are driving increases in market value as users migrate to higher value handsets.
Key Trends And Developments
The mobile handset market in Colombia is booming, with smartphone penetration rising sharply since mid-2012 as device prices have declined. The increasing share of smartphones in the handset sales mix has boosted market value - but there has also been a shift in competitive dynamics. Early market leaders such as
The Colombia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Colombia.
Business Monitor International (BMI)'s Colombia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Colombia.Key Benefits
CoverageBMI Industry View
- Benchmark BMI's independent consumer electronics industry forecasts for Colombia to test other views - a key input for successful budgeting and strategic business planning in the Colombian consumer electronics market.
- Target business opportunities and risks in Colombia through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.Electronics Industry
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.
Prominent trends in the Colombian consumer electronics market, for instance booming smartphone and tablet volumes , will be supplemented by a boost to LCD TV sales due to the 2014 World Cup. Conditions are right for strong growth to continue beyond 2014, with a burgeoning middle class and private sector credit growth , which will stimulate household consumption , and as incomes rise an increasing share of spending will go on consumer devices. This will allow vendors to tap into the relatively low penetration rates in key device categories such as PCs, smartphones and flat-panel TVs. Additionally, the government and telecoms operators are promoting the development of wireless and wireline data network infrastructure, which will add to demand for connected devices such as tablets, smartphones and smart TVs.