Cigars in Morocco

Aug 22, 2014 - Euromonitor International - 21 pages - USD $900
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Cigars used to be considered luxury tobacco products for affluent and older consumers who appreciate the finer things in life. The category's consumer base also includes wealthy foreign expatriates as well as tourists and hotel guests. However, cigars are increasingly gaining popularity among young consumers due to rising affluence.

Competitive Landscape

Societe Marocaines des Tabacs maintained its category dominance in 2013, commanding a retail volume share of 99%. Despite the opening up of the local market in 2011, no major manufacturer has ventured into cigars, whose sales are low when compared with cigarettes. 'Others' accounted for a share of less than 1% and tend to be represented by cigar clubs which import their own products from other countries, with these generally being premium handmade cigars.

Industry Prospects

Cigars is expected to post strong growth over the forecast period, mostly driven by the growing number of cigar lounges, the rising number of tourists and a small highly affluent consumer base in Morocco.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Morocco market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Cigars in Morocco?
  • What are the major brands in Morocco?
  • What are the main distribution channels for cigars in Morocco and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Morocco?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Cigarillos, Cigars Excluding Cigarillos.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.