Societe Marocaines des Tabacs maintained its category dominance in 2013, commanding a retail volume share of 99%. Despite the opening up of the local market in 2011, no major manufacturer has ventured into cigars, whose sales are low when compared with cigarettes. 'Others' accounted for a share of less than 1% and tend to be represented by cigar clubs which import their own products from other countries, with these generally being premium handmade cigars.
Cigars is expected to post strong growth over the forecast period, mostly driven by the growing number of cigar lounges, the rising number of tourists and a small highly affluent consumer base in Morocco.
Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigars industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cigars in Morocco market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Reasons to Get this Report
- What is the market size of Cigars in Morocco?
- What are the major brands in Morocco?
- What are the main distribution channels for cigars in Morocco and which are performing well?
- What is the proportion of hand-made versus machine manufactured cigars in Morocco?
Product coverage: Cigarillos, Cigars Excluding Cigarillos.
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Cigars used to be considered luxury tobacco products for affluent and older consumers who appreciate the finer things in life. The category's consumer base also includes wealthy foreign expatriates as well as tourists and hotel guests. However, cigars are increasingly gaining popularity among young consumers due to rising affluence.
CIGARS IN MOROCCO
LIST OF CONTENTS AND TABLES
Handmade Vs Machine-manufactured Splits
New Product Developments
Table 1 Sales of Cigars by Category: Volume 2008-2013
Table 2 Sales of Cigars by Category: Value 2008-2013
Table 3 Sales of Cigars by Category: % Volume Growth 2008-2013
Table 4 Sales of Cigars by Category: % Value Growth 2008-2013
Table 5 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
Table 6 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
Table 7 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
Table 8 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
Table 9 Distribution of Cigars by Format: % Volume 2008-2013
Table 10 Forecast Sales of Cigars by Category: Volume 2013-2018
Table 11 Forecast Sales of Cigars by Category: Value 2013-2018
Table 12 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
Table 13 Forecast Sales of Cigars by Category: % Value Growth 2013-2018
Societe Marocaines Des Tabacs in Tobacco (morocco)
Summary 1 Societe Marocaines des Tabacs: Key Facts
Summary 2 Societe Marocaines des Tabacs: Competitive Position 2013
Positive Volume and Value Growth Despite Price Increases
Decline in Illicit Trade Leads To An Increase in Retail Sales of Cigarettes
Newsagent-tobacconists/kiosks Remains the Leading Distribution Channel
Societe Marocaines Des Tabacs Dominates Tobacco in Morocco
Good Performance Expected Over the Forecast Period
Summary 3 Legislation Summary at a Glance
Minimum Legal Smoking Age
Table 14 Smoking Prevalence in Adult Population 2008-2013
Table 15 Number of Adult Smokers by Gender 2008-2013
Advertising and Sponsorship
Advertising Through Media (television, Radio, Billboards, Consumer Press, Trade Press, Cinema, Etc)
Advertising Through Retail Point-of-sale
Sponsorship of Sporting/music Events
Distribution of Tobacco Branded Gifts (eg Cigarette Branded Lighters, Pens, Etc)
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Regulation
Flavoured Tobacco Product Ban
Death by Cause
Table 16 Death by Cause 2009-2013
Taxation and Pricing
Duty Paid Packet Marks
Table 17 Taxation and Duty Levies 2008-2013
Average Cigarette Pack Price Breakdown
Table 18 Average Cigarette Pack Price Breakdown: Brand Examples
Table 19 Trade Statistics - Cigarettes 2009-2013
Illicit Trade in Cigarettes
Table 20 Illicit Trade Estimate of Cigarettes: Volume 2008-2013
Table 21 Sales of Tobacco by Category: Volume 2008-2013
Table 22 Sales of Tobacco by Category: Value 2008-2013
Table 23 Sales of Tobacco by Category: % Volume Growth 2008-2013
Table 24 Sales of Tobacco by Category: % Value Growth 2008-2013
Table 25 Forecast Sales of Tobacco by Category: Volume 2013-2018
Table 26 Forecast Sales of Tobacco by Category: Value 2013-2018
Table 27 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018
Summary 4 Research Sources
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