Cigarettes in Morocco

Aug 22, 2014 - Euromonitor International - 33 pages
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Following a rise in the Interior Consumption Tax (TIC), operators responded by increasing the prices of standard cigarettes which registered significant sales. Prices rose by Dh0.50 to Dh3.00 for the cigarettes most in demand. However, manufacturers maintained the prices of premium products due to their weak share gains over the review period. In addition, they aimed to maintain consumer interest in premium cigarettes given that the prices of premium cigarettes were too high for most mid- and low-income consumers.

Competitive Landscape

The cigarette category in Morocco is entirely privatised and is led by four companies - Societe Marocaines des Tabacs, an affiliate of Imperial Tobacco Group, Philip Morris International Inc, whose products are made and distributed under licence by Societe Marocaines des Tabacs, Japan Tobacco Inc, which is represented in Morocco by North Africa Tobacco Co, and British American Tobacco Middle East & North Africa.

Industry Prospects

With the entrance of several new products in 2013, cigarettes is expected to see stiff competition between manufacturers over the forecast period. This will mainly be because most products are positioned in the mid-priced segment, which is affordable to consumers. However, consumers will benefit from the increasing range of brands, which in turn will impact the share of existing brands. Thus, as a result, key player Societe Marocaines des Tabacs is expected to lose its monopoly.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Morocco market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Cigarettes in Morocco?
  • What are the major brands in Morocco?
  • What is the legislative environment like in Morocco?
  • What are the rates of cigarette taxation in Morocco?
  • Do premium, mid-price or economy cigarettes dominate in Morocco?
  • What is the rate of illicit trade in Morocco?
  • How many smokers are there in the country?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: High Tar Cigarettes, Low Tar Cigarettes, Mid Tar Cigarettes, Ultra Low Tar Cigarettes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.