Czech Republic Consumer Electronics Report Q4 2014

Aug 22, 2014 - Business Monitor International - 72 pages - USD $1,295
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After a challenging period from 2011 to 2013 during which consumer electronics demand contracted in the Czech Republic there are indications of a resurgence in demand in 2014 - in line with our expectations. TV set saleswere expected to pick up in 2014 ahead of the FIFA World Cup, while data indicate sales of desktops and notebooks bounced back in H114, and smartphone and tablet sales continue to boom. These trends will reinforce the Czech Republic's position asone of the most lucrative in Central and Eastern Europe.However, there is downside risk, with the weakening of the koruna pushing up prices of imported products and acting as a drag on growth.Meanwhile the crisis in Ukraine results in heightened risk of cyber security incidents in the region.

Headline Expenditure Projections

Computer hardware sales: USD1.2bn in 2013 to USD1.2bn in 2014, a contraction of 0.9%. The market will perform better than in 2012 and 2013 as desktop and notebook volumes increase, but price erosion and depreciation of the koruna will be a drag on growth.

AV sales: USD693mn in 2013 to USD717mn in 2014, up 3.5%. We expect TV set demand will grow in 2014 as a result of the FIFA World Cup, while digital camera volumes are expected to stabilise, both of which contribute to the turnaround in fortunes after a sharp contraction in 2013.

Handset sales: USD573mn in 2013 to USD617mn in 2014, up 7.7%. The handset market will be the most dynamic market segment as smartphone volumes boom, driving up the average selling price of the market as a whole and offsetting the slowdown from saturation of the mobile subscription market.

Key Trends And Developments

The AV market was the underperforming segment of the Czech consumer electronics market 2011-2013, but BMI forecasts a return to growth in 2014 as the segment was boosted by demand for TV sets ahead of the FIFA World Cup. Market growth was previously held back by the maturity of the TV market, with 99% of households...

The Czech Republic Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Czech Republic.

Business Monitor International (BMI)'s Czech Republic Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Czech Republic.

Key Benefits
  • Benchmark BMI's independent consumer electronics industry forecasts for Czech Republic to test other views - a key input for successful budgeting and strategic business planning in the Czech consumer electronics market.
  • Target business opportunities and risks in Czech Republic through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.