Adult Mouth Care in Romania

Aug 11, 2014 - Euromonitor International - 21 pages - USD $900
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Value sales of adult mouth care rose by 11% in Romania in 2013, similar to the previous years. Nevertheless, it remains limited in size due to the insufficient education of consumers. Adult mouth care, in general, is used only on medical advice and is not considered among self-treatment products.

Competitive Landscape

Johnson & Johnson Romania SRL led adult mouth care with a 20% value share in 2013, thanks to its widely used Hexoral spray products, for treating mouth problems such as inflammations, fungus, gingivitis, tonsillitis and stomatitis. The second most widely used brand of adult mouth care in Romania in 2013 was Ossidenta by Biofarm SA, holding a 17% value share. It is used for treating gingivitis, stomatitis and ulceration.

Industry Prospects

Adult mouth care in Romania is expected to register a CAGR of 3% in value sales at constant 2013 prices over the forecast period. The presence of imports is likely to rise somewhat, as, for instance, Hexoral spray is widely promoted by family doctors and specialist doctors, as it is suitable for treating many types of mouth infections. Cheaper domestic brands are likely to retain strong positions, especially those meant for treating ulceration problems, as these are more common among low-income and rural Romanian citizens.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Romania market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Adult Mouth Care in Romania?
  • What are the major brands in Romania?
  • What is the market size of Adult Mouth Care in Romania?
  • What are the major brands in Romania?
  • Is dental care valued in Romania?
  • Do consumers prefer homemade adult mouth care solutions?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.