Headline Expenditure Projections
Computer Hardware: TRY11.23bn in 2013 to TRY12.02bn in 2014, +7% in local currency terms. The depreciation of the lira is a drag on sales but we expect growth to continue, with consumer purchases and government investment in IT for education being key factors.
Software: TRY1.93bn in 2013 to TRY2.16bn in 2014, +11.9% in local currency terms. Consumer software spending will remain flat in 2014, but we expect ERP spending will grow, particularly among SMEs.
Services And Cloud Computing: TRY2.70bn in 2013 to TRY3.01bn in 2014, +11.5% in local currency terms. The outlook is bright across IT services but we highlight increased adoption of cloud computing services as the area with the brightest prospects.
Key Trends And Developments
- Government is taking an increasingly worrying position with regards to censorship, which threatens internet freedom.
- Turkey continues to emerge as a regional centre for IT firms - as well as...
The Turkey Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.
BMI's Turkey Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Turkey.Key Benefits
- Benchmark BMI's independent IT Industry forecasts for Turkey to test other views - a key input for successful budgetary and strategic business planning in the Turkish IT market.
- Target business opportunities and risks in Turkey's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Turkey.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).
Summary of BMI's key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.Regional Overview
Cross-border analysis of regional markets, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).Country Market Overview
Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.BMI Industry Forecasts
Historic data series and forecasts to end-2017 for all key industry indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:
IT Sector: IT industry value (US$bn); IT sector contribution to GDP (%); value of hardware, software and services industry (US$mn); PC, peripherals and software imports and exports (US$mn); PC, peripherals and software sales (US$mn); number of PCs (`000); PCs/100 inhabitants; internet users (`000); internet users per 100 inhabitants; broadband subscribers (`000); broadband subscribers per 100 inhabitants.
Economy: Economic growth (%); nominal GDP (US$bn); unemployment (%); interest rates (%); exchange rate (against US$).BMI Macroeconomic Forecast
BMI forecasts for all headline macroeconomic indicators to end-2017 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.Competitive Landscape
Full analysis of the competitive landscape within the hardware, software and services sectors.Company Profiles
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.
Turkey has seen foreign investment in ICT rise over the last three years and it is increasingly viewed as a regional hub, with a strategic geographical location. Our medium-term outlook is therefore positive, as economic growth continues amid favourable demographic profile advantage s of a large, young population . Consumers will therefore be among the largest drivers of IT spending over our forecast period. The government too, will also be crucial, in meeting its goals for Vision 2023, the ICT industry is expected to grow from 2.9% of GDP to 8%. We also see long-term opportunities for ICT growth in finance, transport, communications and utilities sectors. However, there exists significant downside to this view, from both the vulnerability of the economy to external shocks and the increasing concerns about the domestic political situation. Internet censorship is a growing characteristic of the Erdogan administration and could put off some investors from investing in internet start-ups.