Peru Consumer Electronics Report Q4 2014

Aug 15, 2014 - Business Monitor International - 67 pages - USD $1,295
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Peru's consumer electronics market is expected to expand rapidly as declining device prices and rising incomes converge . Economic g rowth is relatively broad - based relative to other regional markets, which yields a positive outlook for demand for devices such as notebooks, tablets, smartphones and flat-screen TVs. BMI forecasts consumer electronics sales to grow by 7 .3% in 2014, backed by a rise in consumer spending and low penetration of devices such as PCs and smartphones. Meanwhile, the launch of 4G LTE by Movistar in January 2014 should boost sales of mobile handsets at the higher end of the market.

Headline Expenditure Projections

Computer Hardware Sales: USD860mn in 2013 to USD916mn in 2014, +6.5% in US dollar terms. Growth potential still exists in both the desktop and notebook markets despite the impact of cannibalisation by tablets, which are expected to continue outperforming.

AV Sales: USD998mn in 2013 to USD1.1bn in 2014, +5.5% in US dollar terms. Flat-screen TV set demand is growing, but declining demand for digital cameras and mp3 players a drag on growth.

Handset Sales: USD774mn in 2013 to USD855mn in 2014, +10.4% in US dollar terms. Handset sales forecast to be the outperforming market segment as smartphones increase as a share of sales, boosting average selling price for the overall handset market.

Key Trends & Developments
  • The latest data show household PC penetration has continued to rise, supporting BMI's positive outlook for hardware spending in Peru. INEI data show the number of homes with PCs in Peru reached 36.7% in March 2014, an increase of 2.4 percentage points (pps) year-on-year (y-o-y). We expect strong income growth right across the spectrum of consumers will support this trend over the medium term, baring external shocks. There are however wide regional disparities of which vendors should take note. For instance the household PC penetration rate was 54.6% in the country's capital of...

The Peru Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Peru.

Business Monitor International (BMI)'s Peru Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Peru.

Key Benefits
  • Benchmark BMI's independent consumer electronics industry forecasts for Peru to test other views - a key input for successful budgeting and strategic business planning in the Peruvian consumer electronics market.
  • Target business opportunities and risks in Peru through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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About the Publisher
Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.