The tourism industry has largely recovered from the declines seen in 2011 following the earthquake and the resulting tsunami. The north of the country in particular suffered widespread infrastructure damage and it is expected to take at least another two years for rebuilding to be completed, with over 200,000 people still displaced and many tourist destinations such as the waterfront park in Rikuzentakata destroyed. Of particular concern to many potential visitors was the ongoing nuclear crisis in Fukushima, though the government has stressed that, aside from the immediate areas surrounding the plants, there is no dangerous level of radiation detected in Japan. The government is investigating significant levels of funding to aid the recovery process, and the infrastructure investment that will take place in the run-up to the 2020 Olympic Games will further these efforts. Japan's successful bid for the 2020 games will help to reassure tourists and investors alike that the country offers a safe tourism destination.
Japan already benefits from a very well-established tourism base, which swiftly recovered from the drop in visitors experienced in 2011. Arrivals reached 9.5mn in 2013 and are expected to increase by 7.6% in 2014 to reach over 10.3mn. Further healthy growth of around 6% means that by the end of the forecast period to 2018 we expect to see annual arrivals reach a substantial 13.2mn. Japan's tourism market is mostly dominated by its neighbours in the Asia Pacific region, particularly China...
The Japan Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.
BMI's Japan Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Japanese tourism industry.Key Benefits
CoverageBMI Industry View
- Benchmark BMI's independent tourism industry forecasts for Japan to test other views - a key input for successful budgetary and planning in the Japanese tourism market.
- Target business opportunities and risks in the Japanese tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Japan.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).
This contains a synopsis of our forecasts, and any changes, together with an overview of key trends and developments in the tourism industry, and an assessment of the impact of various economic and national factors which might affect the sector. It also covers new transport projects, new hotel developments, and acquisitions.Industry SWOT Analysis
Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the tourism sector and within the broader political, economic and business environment.BMI Industry Forecast Scenario
Forecasts to end-2018 for all key indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecasts:
Inbound tourism: Arrivals (000), arrivals growth (% y-o-y), arrivals by region, growth (% y-o-y), arrivals by country, growth (% y-o-y), top 10 countries based on arrivals, growth (% y-o-y).
Outbound tourism: Departures (000), growth (% y-o-y), departures by regional destination (000 and growth % y-o-y).
Travel: Methods of travel for arrivals (Air, Ship, Rail), (000) and (% growth y-o-y), international Tourism receipts for transport (US$bn), (growth % y-o-y), international Tourism receipts for travel items (US$bn), (growth % y-o-y).
Hotels: Hotel industry value (US$bn), (growth % y-o-y), (%GDP), (per capita), (per employee), number of hotels and like establishments (000), (growth % y-o-y), total overnight stays, (000), (growth % y-o-y), length of stay, occupancy rate (%), number of hotel rooms, (000), (growth % y-o-y).Industry Risk Reward Rankings
BMIs Tourism Industry Risk Reward Rankings provide a country-comparative Risk Reward Rankings index aimed at investors (tour operators, tourism infrastructure investors, financial institutions) in the regional tourism market.
The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.
We also have Security Risk Reward Rankings which provide a detailed assessment of possible threats to the country (and by extenuation to the tourism industry), ranging from economic and political upheaval, to terrorist attacks and organised crime levels.Market Overview
This contains a comprehensive overview of the tourism industry in the country, its overall value, the value of its hotels industry, trends in the hotels industry and any new developments. It also contains an evaluation of the top 10 global hotel groups presence in the country, which brands are present in which cities, the number of hotels and any planned developments and strategies. The Market Overview also considers the tourism infrastructure developments in the country, in particular transport infrastructure projects such as ports and airports. Tables are also included from our regularly updated Key Projects Database, which contain details of projects, their value, the time frame, their current status, the companies involved and their estimated completion dates.Company Profiles
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMIs industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape.
The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.
BMI expects to see very positive growth in Japan's tourism market throughout the forecast period through to 2018, with a sluggish outbound sector offset by robust growth in terms of the number of annual inbound arrivals. Investment across a range of sectors is likely to receive a substantial boost from Japan's successful bid to host the 2020 Summer Olympics and we expect to see healthy gains across all of our key market indicators moving forward.