Bulgaria Consumer Electronics Report Q4 2014

Aug 15, 2014 - Business Monitor International - 75 pages
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Notwithstanding the short term challenges presented by the current weak economic environment we consider the consumer electronics market in Bulgaria to have strong medium-term growth potential. L ow device penetration across most device categories will allow vendors to tap into the first-time buyer and upgrade/replacement market s as incomes rise. As device prices decline and incomes rise we believe Bulgaria could outperform the geographical region over the medium term. However we expect difficult trading conditions to persist in many segments of Bulgaria's consumer electronics market in 2014 . The uncertain economic outlook continues to undermine consumer confidence, keeping household spending subdued. Despite the challenges for vendors we expect growth in 2014 particularly for sales of smartphones, flat-panel TV sets and low-cost Android tablets.

Headline Expenditure Projections

Computer Sales: USD576mn in 2014 to USD618mn in 2015,. The decline in sales of desktops and notebooks will continue, but at a slower pace, while booming tablet sales will offset declines.

AV Sales: USD427mn in 2014 to USD480mn in 2015,. Forecast in US dollar terms unchanged, with flat-panel TV sets expected to see the strongest growth.

Handset Sales: USD312mn in 2014 to USD344mn in 2015. Smartphone sales continue to grow strongly, driven by the popularity of low-to-mid range devices.

Key Trends & Developments
  • Smartphone sales are driving the handset market as a whole. Unit sales increased strongly in 2014 as ever declining device prices in the Android ecosystem made smartphones a mass market product in Bulgaria. The major beneficiary in terms of vendors was global leader, Samsung Electronics, as it made gains at the expense of other Android partner vendors and former market leader Nokia. However another Android vendor, Chinese Huawei Technologies made significant gains in 2013 - 2014 and should continue to make inroads...


The Bulgaria Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Bulgaria.

Business Monitor International (BMI)'s Bulgaria Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Bulgaria.

Key Benefits
  • Benchmark BMI's independent consumer electronics industry forecasts for Bulgaria to test other views - a key input for successful budgeting and strategic business planning in the Bulgarian consumer electronics market.
  • Target business opportunities and risks in Bulgaria through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.
Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.


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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.