Henkel Srbija led Serbian hair care with a 16% market share in 2013. Beiersdorf was the leader for years, but since it reduced efforts for hair care in 2011, the doors were open for other players to enter.Industry Prospects
Serbian hair care is expected to post a value CAGR at constant 2013 prices of 3% over the forecast period. This can be mainly attributed to the increased significance of hair care and visual appearance of hair overall. For a category that is mature, this is tremendous growth considering the economic situation.Report Overview
Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Serbia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hair Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.The Hair Care in Serbia market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Reasons to Get this Report
- What is the market size of Hair Care in Serbia?
- What are the major brands in Serbia?
- Which types of styling agents are most common?
- How are shampoos versus 2-in-1 products performing?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Hair care is a category that can be considered developed in Serbia. This can be especially seen in the recent year when new launches have been well adopted. In general, consumers follows the trends of the western world and are willing to try new things. As the economic situation determines consumer behaviour, less weekly shopping and more per need daily shopping is evident. Most purchases are made in local stores and retail chains. Due to the price of petrol, many consumers are unwilling to go further afield to look for cheaper retail options, especially as they cannot afford to buy higher volumes and therefore they get no benefits.