Henkel was the clear leader in dishwashing throughout the review period and was the only company to have a double-digit share. The company accounted for 22% value share in 2013. Henkel benefits from the longstanding reputation of the Isis brand, which has been present in the country for many years. Meanwhile a relaunch of this brand as Isis Pril in 2012 was accompanied by strong advertising support and further boosted consumer interest in the brand.
Dishwashing is expected to continue to see sales grow in the forecast period, with a strong volume CAGR of 6%. This product area is expected to continue to benefit from expansion in the country's mid-income group and rising disposable income levels, encouraging low-income consumers to trade up to hand dishwashing from alternatives such as bar detergents or standard powder detergents. Urbanisation is also expected to continue to fuel sales growth, alongside the ongoing expansion of supermarkets and hypermarkets in the country, offering consumers access to a wider range of dishwashing products.
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The Dishwashing in Algeria market research report includes:
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- What is the market size of Dishwashing in Algeria?
- What are the major brands in Algeria?
- What is the dishwasher penetration rate in Algeria?
- What are the key new product launches in the dishwashing products market?
Product coverage: Automatic Dishwashing, Hand Dishwashing.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Dishwashing benefited strongly from rising disposable income levels at the end of the review period, thanks to an increase in minimum wage levels and public sector wages. This enabled low-income consumers to afford hand dishwashing to a greater extent. This not only encouraged low-income consumers to use a larger quantity of hand dishwashing when washing dishes but also enabled some households to trade up from standard powder detergents or bar detergents to hand dishwashing when washing dishes.
DISHWASHING IN ALGERIA
LIST OF CONTENTS AND TABLES
Table 1 Household Possession of Dishwashers 2008-2013
Table 2 Sales of Dishwashing by Category: Value 2008-2013
Table 3 Sales of Dishwashing by Category: % Value Growth 2008-2013
Table 4 NBO Company Shares of Dishwashing: % Value 2009-2013
Table 5 LBN Brand Shares of Dishwashing: % Value 2010-2013
Table 6 Forecast Sales of Dishwashing by Category: Value 2013-2018
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2013-2018
Henkel Algérie SpA in Home Care (algeria)
Summary 1 Henkel Algérie SPA: Key Facts
Summary 2 Henkel Algérie SPA: Operational Indicators
Summary 3 Henkel Algérie SPA: Competitive Position 2013
Strong Growth Fuelled by Urbanisation and Rising Incomes
Mid-income Consumers Trade Up While Low-income Consumers Buy More
Multinational Players With Domestic Production Continue To Gain Share
Traditional Grocery Retailers Face Growing Competition From Supermarkets and Hypermarkets
Good Forecast Period Growth Expected, Despite Signs of Maturity
Table 8 Households 2008-2013
Table 9 Sales of Home Care by Category: Value 2008-2013
Table 10 Sales of Home Care by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Home Care: % Value 2009-2013
Table 12 LBN Brand Shares of Home Care: % Value 2010-2013
Table 13 Distribution of Home Care by Format: % Value 2008-2013
Table 14 Distribution of Home Care by Format and Category: % Value 2013
Table 15 Forecast Sales of Home Care by Category: Value 2013-2018
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Summary 4 Research Sources
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