Henkel was the clear leader in dishwashing throughout the review period and was the only company to have a double-digit share. The company accounted for 22% value share in 2013. Henkel benefits from the longstanding reputation of the Isis brand, which has been present in the country for many years. Meanwhile a relaunch of this brand as Isis Pril in 2012 was accompanied by strong advertising support and further boosted consumer interest in the brand.Industry Prospects
Dishwashing is expected to continue to see sales grow in the forecast period, with a strong volume CAGR of 6%. This product area is expected to continue to benefit from expansion in the country's mid-income group and rising disposable income levels, encouraging low-income consumers to trade up to hand dishwashing from alternatives such as bar detergents or standard powder detergents. Urbanisation is also expected to continue to fuel sales growth, alongside the ongoing expansion of supermarkets and hypermarkets in the country, offering consumers access to a wider range of dishwashing products.Report Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Algeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashing industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.The Dishwashing in Algeria market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Reasons to Get this Report
- What is the market size of Dishwashing in Algeria?
- What are the major brands in Algeria?
- What is the dishwasher penetration rate in Algeria?
- What are the key new product launches in the dishwashing products market?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Automatic Dishwashing, Hand Dishwashing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Dishwashing benefited strongly from rising disposable income levels at the end of the review period, thanks to an increase in minimum wage levels and public sector wages. This enabled low-income consumers to afford hand dishwashing to a greater extent. This not only encouraged low-income consumers to use a larger quantity of hand dishwashing when washing dishes but also enabled some households to trade up from standard powder detergents or bar detergents to hand dishwashing when washing dishes.