Ikea led homewares in Italy with a 13% value share in 2013. Ikea enjoys strong traffic in homewares despite the tough economic environment, thanks to the fact that consumers can find a wide variety of and inexpensive products that they can mix and match according to their personal taste and spending capacity. Ikea allocates large space to beverageware and dinnerware, as well as cutlery and all types of kitchen utensils.
Going forward, ecommerce and online sales are expected to play a significantly more important role within homewares, especially when it comes to branded products. By contrast, entry level price points are expected to be increasingly found in bricks and mortar stores, including discounters.
Homewares Market ResearchAnalyse key trends and developments in Italy for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
During 2013 grocery retailers Coop and Carrefour launched online retail channels, with a number of references concentrated in the non-food area. At the same time, retailers worked to revamp their store offer by creating shop-in-shops within stores fully dedicated to coloured homewares, which are extremely eye-catching, and are sold loose so that customers can pick only the pieces they need. In order to differentiate the two channels, Coop's online offer is more upscale, whilst the store offer is more affordable, and aims to compete with discount stores, which are increasingly preferred by consumers thanks to their low price points.
HOMEWARES IN ITALY
LIST OF CONTENTS AND TABLES
Table 1 Sales of Homewares by Category: Value 2008-2013
Table 2 Sales of Homewares by Category: % Value Growth 2008-2013
Table 3 Sales of Homewares by Material: % Value Breakdown 2009-2013
Table 4 NBO Company Shares of Homewares: % Value 2009-2013
Table 5 LBN Brand Shares of Homewares: % Value 2010-2013
Table 6 Distribution of Homewares by Format: % Value 2008-2013
Table 7 Forecast Sales of Homewares by Category: Value 2013-2018
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2013-2018
Bialetti Industrie SpA in Home and Garden (italy)
Summary 1 Bialetti Industrie SpA: Key Facts
Summary 2 Bialetti Industrie SpA: Operational Indicators
Summary 3 Bialetti Industrie SpA: Production Statistics 2013
Summary 4 Bialetti Industrie SpA: Competitive Position 2013
Recession Continues To Take Its Toll on Non-food Products
Internationalisation and Branding Are the Keys To Survival for Italian Manufacturers
Shifting From Independents To Chains....and Back?
Consumers Value Choice and Advice When Making Their Purchases
Non-store Retailing Is on the Rise
Key Trends and Developments
Tough Economy Impacts Consumer Spending
Internet Retailing Increases, and Store-based Retailing Is Revamped
A New Approach To Private Label
Table 9 Sales of Home and Garden by Category: Value 2008-2013
Table 10 Sales of Home and Garden by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Home and Garden: % Value 2009-2013
Table 12 LBN Brand Shares of Home and Garden: % Value 2010-2013
Table 13 Distribution of Home and Garden by Format: % Value 2008-2013
Table 14 Forecast Sales of Home and Garden by Category: Value 2013-2018
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2013-2018
Summary 5 Research Sources
This report does not have a list of Companies Mentioned available
This report does not have a press release associated with it