L'Oreal Danmark A/S led sales of sun care products in 2013 with a 33% value share. Despite losing slight share in 2013, its Garnier Ambre Solaire products remained popular among Danish consumers, recording an 18% share. L'Oreal is closely followed by Beiersdorf, which recorded a 27% value share, achieved largely through its Nivea Sun range.
The sun care category is expected to see value sales rise at a CAGR of 3% at constant 2013 prices over the forecast period, to reach DKK495 million by 2018. Estimating the expected value growth of sun care products is imprecise as growth depends on the weather conditions during the summer months in Denmark. The last two summers of the review period were warm and if this continues, growth will remain high. However a 3% CAGR reflects underlying trends. As Danes are generally well informed about the importance of looking after one's skin in the sun, many consider sun protection to be important. This will help to sustain positive growth, especially within sun protection, which will contribute significantly to the growth of the overall sun care category.
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Denmark market research report includes:
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Reasons to Get this Report
- What is the market size of Sun Care in Denmark?
- What are the major brands in Denmark?
- What is the most common sun protection factor?
- How are sales of self-tanners performing?
Product coverage: Aftersun, Self-Tanning, Sun Protection.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
In current value terms sun care in Denmark grew by 5% in 2013 and reached DKK427 million. More than any other beauty and personal care category in Denmark, sun care is very much influenced by changing weather conditions and the Danes' willingness to travel to warmer climates during the year. The summer of 2013 was the driest in Denmark since the summer of 1996 and the eighth sunniest since 1920. The last two summers of the review period were warm in Denmark and this had a positive influence on the sun care category. Additionally, many Danes, even during periods of difficult financial conditions, travel south during the summer and winter. Many Danes choose to save money on other things in their daily lives in order to afford a holiday to a warmer climate, either during the cold Danish winter or during their summer holidays.
SUN CARE IN DENMARK
LIST OF CONTENTS AND TABLES
Table 1 Sales of Sun Care by Category: Value 2008-2013
Table 2 Sales of Sun Care by Category: % Value Growth 2008-2013
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Sun Care: % Value 2009-2013
Table 5 LBN Brand Shares of Sun Care: % Value 2010-2013
Table 6 LBN Brand Shares of Premium Sun Care: % Value 2010-2013
Table 7 Forecast Sales of Sun Care by Category: Value 2013-2018
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2013-2018
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 10 Sales of Sun Protection by Formulation: % Value 2008-2013
L'Oreal Danmark A/S in Beauty and Personal Care (denmark)
Summary 1 L'Oreal Danmark A/S: Key Facts
Summary 2 L'Oreal Danmark A/S: Operational Indicators
Summary 3 L'Oreal Danmark A/S: Competitive Position 2013
Matas A/S in Beauty and Personal Care (denmark)
Summary 4 Matas A/S: Key Facts
Summary 5 Matas A/S: Operational Indicators
Summary 6 Matas A/S: Private Label Portfolio
Summary 7 Matas A/S: Competitive Position 2013
Solid Growth for the Second Consecutive Year
Multifunctional and Premium Products Influence Sales in 2013
the Global Giants Dominate the Category
Service and Price Levels Influence Distribution
Positive But Slow Value Growth in the Future
Key Trends and Developments
Slow Economic Development in Denmark
Internet Retailing Is Hurting Store-based Retailing
New Trends Influence the Category
Table 11 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 14 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 18 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Summary 8 Research Sources
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