Sun Care in Denmark

Jul 15, 2014 - Euromonitor International - 27 pages - USD $900
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In current value terms sun care in Denmark grew by 5% in 2013 and reached DKK427 million. More than any other beauty and personal care category in Denmark, sun care is very much influenced by changing weather conditions and the Danes' willingness to travel to warmer climates during the year. The summer of 2013 was the driest in Denmark since the summer of 1996 and the eighth sunniest since 1920. The last two summers of the review period were warm in Denmark and this had a positive influence on the sun care category. Additionally, many Danes, even during periods of difficult financial conditions, travel south during the summer and winter. Many Danes choose to save money on other things in their daily lives in order to afford a holiday to a warmer climate, either during the cold Danish winter or during their summer holidays.

Competitive Landscape

L'Oreal Danmark A/S led sales of sun care products in 2013 with a 33% value share. Despite losing slight share in 2013, its Garnier Ambre Solaire products remained popular among Danish consumers, recording an 18% share. L'Oreal is closely followed by Beiersdorf, which recorded a 27% value share, achieved largely through its Nivea Sun range.

Industry Prospects

The sun care category is expected to see value sales rise at a CAGR of 3% at constant 2013 prices over the forecast period, to reach DKK495 million by 2018. Estimating the expected value growth of sun care products is imprecise as growth depends on the weather conditions during the summer months in Denmark. The last two summers of the review period were warm and if this continues, growth will remain high. However a 3% CAGR reflects underlying trends. As Danes are generally well informed about the importance of looking after one's skin in the sun, many consider sun protection to be important. This will help to sustain positive growth, especially within sun protection, which will contribute significantly to the growth of the overall sun care category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Denmark market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Sun Care in Denmark?
  • What are the major brands in Denmark?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.