Poland Information Technology Report Q3 2014

Jul 18, 2014 - Business Monitor International - 83 pages
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We expect the Polish IT market will be a regional outperformer over the medium term based on a strong macroeconomic outlook, untapped potential and technology trends . We expect rising incomes will drive retail hardware spending, h owever in the short-term the rapid transition in consumer spending away from notebooks to low-cost tablets, will sustain unit sales growth but squeeze the total value of sales. Enterprise and government spending has a stronger outlook over the medium term, in part supported by the distribution of EU funds for ICT and information society-related initiatives. Meanwhile, we also point to the potential for not only domestic cloud services, but also for Poland to become a regional cloud services hub following the expected harmonisation of data security and privacy regulations.

Headline Expenditure Projections
  • Computer Hardware Sales: PLN12.6bn in 2014 to PLN15.1bn in 2018, compound annual growth rate (CAGR) of 4.6% in local currency terms. Forecast raised slightly due to evidence of uptick in enterprise upgrades following the withdrawal of Microsoft support for XP in April 2014. Software Sales: PLN5.5bn in 2014 to PLN6.9bn in 2018, CAGR of 5.8% in local currency terms. Enterprise software market will continue to grow as vendors target small and medium enterprises, with security software solutions potentially outperforming as regional security concerns heighten.
  • IT Services Sales: PLN12.6bn in 2014 to PLN17.3bn in 2018, CAGR of 8.2% in local currency terms. Cloud computing will be the leading growth area, particularly if Poland benefits from the harmonization of EU data regulations, but there are also notable opportunities in outsourcing in which Poland is a regional leader.
Key Trends And Developments

The tablet market in Poland boomed in 2012 and 2013 - and BMI estimates tablet unit sales surpassed notebook sales in 2013. This is in line with trends observed across the region, however one...

The Poland Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Poland Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Poland.

Key Benefits

  • Benchmark BMI's independent IT Industry forecasts for Poland to test other views - a key input for successful budgetary and strategic business planning in the Polish IT market.
  • Target business opportunities and risks in Poland's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Poland.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).
Coverage

Executive Summary

Summary of BMI's key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.

Regional Overview

Cross-border analysis of regional markets, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).

Country Market Overview

Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.

BMI Industry Forecasts

Historic data series and forecasts to end-2017 for all key industry indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:

IT Sector: IT industry value (US$bn); IT sector contribution to GDP (%); value of hardware, software and services industry (US$mn); PC, peripherals and software imports and exports (US$mn); PC, peripherals and software sales (US$mn); number of PCs (`000); PCs/100 inhabitants; internet users (`000); internet users per 100 inhabitants; broadband subscribers (`000); broadband subscribers per 100 inhabitants.

Economy: Economic growth (%); nominal GDP (US$bn); unemployment (%); interest rates (%); exchange rate (against US$).

BMI Macroeconomic Forecast

BMI forecasts for all headline macroeconomic indicators to end-2017 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.

Competitive Landscape

Full analysis of the competitive landscape within the hardware, software and services sectors.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.


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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.