Malaysia Consumer Electronics Report Q3 2014

Jul 14, 2014 - Business Monitor International - 71 pages - USD $1,295
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Rising incomes and declining device prices in key categories have catalysed storng growth in the Malaysian consumer electronics market. Sales of key digital lifestyle products such as digital TV sets, smartphones and tablets are growing rapidly in Malaysia, and the country remains one of the region's high-growth consumer electronics markets. We expect this trend will remain in place over the medium term, particularly with increasing competition in the smartphone, tablet and flat-screen TV markets from Chinese vendors. However, there is downside risk due to uncertainties over the export market, while the outlook for employment could weigh on consumer confidence and limit spending on discretionary lifestyle products such as TV sets.

Headline Expenditure Projections

Computer Hardware Sales: USD2.5bn in 2013 to USD2.6bn in 2014, growth of 3.9%. Tablet sales are driving unit growth, but with preference for low-cost devices, growth in market value is failing to keep pace with volume increases.

AV Sales: USD1.2bn in 2013 to USD1.3bn in 2014, growth of 7.9%. There will be a boost to TV sales ahead of the FIFA World Cup, but with digital camera and mp3 player demand being squeezed by rising penetration of multifunctional smartphones.

Communications Sales: USD2.9bn in 2013 to USD3.3bn in 2014, growth of 9.1%. Smartphone penetration is rising rapidly as device prices decline, making handsets the outperforming segment of the market. The launch of 4G mobile services will act as a push factor for upgrades at the high end of the market, ensuring continued growth.

Key Trends And Developments

Smartphone penetration rose 13pps in 2013 to reach 37% at the end of the year - and BMI forecasts this trend will continue with an increase of 10pps in 2014. The increased share of smartphones in the device sales mix has boosted handset market value, making it the outperforming segment of the consumer electronics market 2011-2014. Affordable Android-based devices have...

The Malaysia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Malaysia.

Business Monitor International (BMI)'s Malaysia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Malaysia.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Malaysia to test other views - a key input for successful budgeting and strategic business planning in the Malaysian consumer electronics market.
  • Target business opportunities and risks in Malaysia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.
Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.


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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.