Polishes in Bulgaria

May 28, 2014 - Euromonitor International - 25 pages - USD $900
Abstract Table of Contents Request Details Related
Floor polish holds the largest value share within polishes of 63% in Bolivia. Most consumers' households have wood or ceramic floors and regular maintenance is necessary. Traditionally, Industria Quimica Utanapu Srl led sales of floor polishes with its brand Tigre pisos. However, over the review period Astrix SA continued to increase its value share due to its aggressive distribution effort. The company's brand Ola is distributed through modern and traditional channels. Tigre pisos, on the other hand is slowly losing position in urban areas of Bolivia. Astrix SA was able to offer competitive prices and to position its brand through modern and traditional retailers alike.

Competitive Landscape

Traditionally, Industria Quimica Utanapu Srl led sales of polishes in Bolivia. However in 2013 and during the review period, Astrix became an important player within polishes. Industria Quimica Utanapu Srl's brand Tigre is losing positioning over Astrix's brand Ola. Astrix was able to position its brand in modern and traditional retailers; whereas Tigre pisos is seldom available through modern retailers. Moreover, Astrix SA is able to offer low prices that are capturing consumers from all income levels.

Industry Prospects

Polishes is expected to post a CAGR of 4% in constant value 2013 prices and volume terms. Sales are expected to be driven by positioning and pricing. Consumers in Bolivia are likely to have the means to continue investing in the development of smaller types such as metal and furniture polish. Moreover, companies are expected to continue investing in the development of these polishes by positioning their brands through modern channels.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Bolivia market research report includes:
  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Polishes in Bolivia?
  • What are the major brands in Bolivia?
  • What are the future prospects for the polishes market?
  • What are the key new product launches in the polishes market?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.