Traditionally, Industria Quimica Utanapu Srl led sales of polishes in Bolivia. However in 2013 and during the review period, Astrix became an important player within polishes. Industria Quimica Utanapu Srl's brand Tigre is losing positioning over Astrix's brand Ola. Astrix was able to position its brand in modern and traditional retailers; whereas Tigre pisos is seldom available through modern retailers. Moreover, Astrix SA is able to offer low prices that are capturing consumers from all income levels.
Polishes is expected to post a CAGR of 4% in constant value 2013 prices and volume terms. Sales are expected to be driven by positioning and pricing. Consumers in Bolivia are likely to have the means to continue investing in the development of smaller types such as metal and furniture polish. Moreover, companies are expected to continue investing in the development of these polishes by positioning their brands through modern channels.
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Bolivia with research from Euromonitor's team of in-country analysts.
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The Polishes in Bolivia market research report includes:
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- Analysis of key supply-side and demand trends
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Reasons to Get this Report
- What is the market size of Polishes in Bolivia?
- What are the major brands in Bolivia?
- What are the future prospects for the polishes market?
- What are the key new product launches in the polishes market?
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Floor polish holds the largest value share within polishes of 63% in Bolivia. Most consumers' households have wood or ceramic floors and regular maintenance is necessary. Traditionally, Industria Quimica Utanapu Srl led sales of floor polishes with its brand Tigre pisos. However, over the review period Astrix SA continued to increase its value share due to its aggressive distribution effort. The company's brand Ola is distributed through modern and traditional channels. Tigre pisos, on the other hand is slowly losing position in urban areas of Bolivia. Astrix SA was able to offer competitive prices and to position its brand through modern and traditional retailers alike.
PINAR SUT MAMULLERI SANAYII AS IN HEALTH AND WELLNESS (TURKEY)
LIST OF CONTENTS AND TABLES
Summary 1 Pinar Sut Mamulleri Sanayii AS: Key Facts
Summary 2 Pinar Sut Mamulleri Sanayii AS: Operational Indicators 2011-2013
Summary 3 Pinar Sut Mamulleri Sanayii AS: Competitive Position 2013
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