Unicharm Corp dominated the incontinence market in Japan in 2013, with a 50% retail value share. As one of the first manufacturers to offer incontinence products, the company has a strong, longstanding reputation with its core brand, Lifree. The company's product line-ups in incontinence range from ultra-absorbent pads to pants. The new product launches in 2013 focused on pads with improved absorbent power, which can be used together with pants, helping consumers to purchase pants in the same brand in the long run. This strategy also helped the company to acquire new consumers who are hesitant in purchasing pants with their stereotype that pants are for people who need nursing care. Their large-scale TV advertisement with the use of local celebrities ensured that it could maintain high brand recognition, remaining as the leading player in incontinence.
Incontinence is expected to record a 5% value CAGR (at constant 2013 prices) over the forecast period. This strong growth will be driven by the ageing population trend, which is likely to be fuelled as baby boomers (born in 1946-1949) move towards and beyond the retirement age of 65. The population aged 65+ in Japan is projected to rise to account for a 28% share of the total population in 2017, according to the National Institute of Population and Social Security Research. The increasing senior population will accelerate the demand for incontinence products over the forecast period, especially considering how more mainstream the products have become to a variety of types of consumers.
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Japan with research from Euromonitor's team of in-country analysts.
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The Incontinence in Japan market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
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Reasons to Get this Report
- What is the market size of Incontinence in Japan?
- What are the major brands in Japan?
- What are the most important channels for incontinence products?
- How do light incontinence products perform compared to moderate/heavy incontinence products?
Product coverage: Light Incontinence, Moderate/Heavy Incontinence.
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Incontinence sales increased by 5% in current value in 2013. The ageing population trend was the most import growth driver. The population aged 65+ increased by 4% to reach 32 million, accounting for a 25% share of the total population in the country. 2013 marked the third year of the baby boomer generation (people born in 1946-1949); this added further momentum to the ageing population trend. The category is also benefiting from legislation issues, where the Japan government implemented healthcare reform in April 2012 that made it easier for people to receive at-home treatment versus at institutions; this has led to a larger demand for incontinence purchases through retail channels.
INCONTINENCE IN MOROCCO
LIST OF CONTENTS AND TABLES
Table 1 Retail Sales of Incontinence by Category: Value 2008-2013
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Retail Incontinence: % Value 2009-2013
Table 4 LBN Brand Shares of Retail Incontinence: % Value 2010-2013
Table 5 Forecast Retail Sales of Incontinence by Category: Value 2013-2018
Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2013-2018
Reckitt Benckiser Morocco in Tissue and Hygiene (morocco)
Summary 1 Reckitt Benckiser Morocco: Key Facts
Summary 2 Reckitt Benckiser Morocco: Operational Indicators
Summary 3 Reckitt Benckiser Morocco: Competitive Position 2013
Strong Value Growth for Tissue and Hygiene in Morocco
Supermarkets and Hypermarkets Expand at A Strong Pace
Increase in Innovation-based, Concentrated and Green Products
Sustained Growth Over the Forecast Period
Key Trends and Developments
Increasing Competition Between Multinational and Domestic Operators
Economic and Social Transition Boosts Tissue and Hygiene Consumption
Private Labels Emergence in Tissue and Hygiene Industry
Table 7 Birth Rates 2008-2013
Table 8 Infant Population 2008-2013
Table 9 Female Population by Age 2008-2013
Table 10 Total Population by Age 2008-2013
Table 11 Households 2008-2013
Table 12 Forecast Infant Population 2013-2018
Table 13 Forecast Female Population by Age 2013-2018
Table 14 Forecast Total Population by Age 2013-2018
Table 15 Forecast Households 2013-2018
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Summary 4 Research Sources
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