Irons in Canada

May 9, 2014 - Euromonitor International - 46 pages
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Sales of irons remained flat in 2013 as consumers simply use the appliance less than in the past. Purchases are generally replacements or upgrades by iron users, as many younger consumers are not accustomed to or do not have the time to iron clothing. Many young Canadians use professional dry cleaning services for shirts, trousers, dresses and suits, which replaces the need for an iron in many households. In addition to growing trends for away-from-home clothes pressing, many modern fabrics are wrinkle free and do not need to be ironed. Trends toward casual clothing styles further remove the need for an iron in many cases.

Competitive Landscape

Hamilton Beach Brands Canada was the leading company in 2013 with 26% volume share based on the strength of its Hamilton Beach and Proctor-Silex brands. Hamilton Beach has irons with numerous features and at competitive price points, supported by a strong presence in leading retailers such as Wal-Mart, Canadian Tire and Home Outfitters. Under the Proctor-Silex brand NACCO also offers entry level irons that are well suited for mass and home improvement channels.

Industry Prospects

Sales of irons are expected to remain flat over the review period, although incremental gains in average unit price will cause a marginal decline in volume and small growth in value. This increase will be in line with general household and population growth, as it is not expected that larger economic conditions will impact the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Irons in Canada?
  • What are the major brands in Canada?
  • What is the most common cooking appliances in Canada?
  • Has there been a shift to higher unit price built-in products?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.