Global Advertising

Mar 31, 2014 - MarketLine - 33 pages - USD $350
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Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Report Highlights:
  • The advertising industry consists of agencies providing advertising, including display advertising, services.<\li>
  • The global advertising industry generated total revenues of $97.4bn in 2013, representing a compound annual growth rate (CAGR) of 4.7% between 2009 and 2013.<\li>
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $24.8bn, equivalent to 25.5% of the industry's overall value.<\li>
  • The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.9% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $129.5bn by the end of 2018.
Features of this Report:

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the global

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globaladvertising market

Leading company profiles reveal details of key advertising market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Global advertising market with five year forecasts


Key Questions Answered:

What was the size of the Global advertising market by value in 2013?

What will be the size of the Global advertising market in 2018?

What factors are affecting the strength of competition in the Global advertising market?

How has the market performed over the last five years?

What are the main segments that make up the global's advertising market?

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About the Publisher
MarketLine is a global publisher of company, industry and country information. Their clients operate across a wide variety of industries and job functions and range from multinational corporations right down to small businesses in both developed and developing economies. MarketLine users enjoy access to content that is trustworthy, up to date and reasonably priced and routinely turn to them as their first-stop resource for instantly accessible, reliable business information. MarketLine is wholly owned subsidiary of Datamonitor.