Computers and Peripherals in Hungary

Apr 16, 2014 - Euromonitor International - 28 pages - USD $900
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2012 was dubbed ‘the year of tablets’ in Hungary as volume sales doubled in the category over the course of the year amidst negative growth in other consumer electronics categories durable markets, which was due to the limited purchasing power of the majority of Hungarian households and static growth in disposable income levels. The rising demand for tablets essentially saved computers from catastrophic declines during 2012, with buoyant volume growth in tablets supporting overall growth in computers.

Competitive Landscape

The three leading brands in desktops in Hungary at the end of the review period remained Lenovo, Acer and HP. Lenovo managed to increase its volume share in desktops to 17% in 2012, while Acer’s value shared declined to 15% and HP’s volume share increased by two percentage points to 12%. Due to the lower price positioning of Lenovo and HP, these brands continue to gain volume share in desktops at the expense of Acer, a brand which has seen its volume sales declining in all computers categories in Hungary as well as at global level.

Industry Prospects

Computers and peripherals is expected to increase in constant value at a CAGR of 1% over the forecast period, while retail volume sales are set to increase at a CAGR of 7%. This growth is expected to result mainly from the soaring demand for tablets and the anticipated recovery in demand for laptops due to the prolonged replacement cycle towards the end of the review period, which resulted in the need to replace products more frequently over the forecast period. Desktops and netbooks, on the other hand, are two computers categories which are set to register significant declines in both retail volume and constant value terms over the forecast period. Peripherals is set to decline in retail volume at a CAGR of -1% over the forecast period, while constant value sales are set to decline at a CAGR of -2%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Hungary market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Computers and Peripherals in Hungary?
  • What are the major brands in Hungary?
  • How did netbooks fare vs. traditional laptops?
  • What is the forecasted growth for portable computers like Apple’s iPad?
  • What companies are planning to introduce competitors to the iPad?
  • What companies are planning to introduce competitors to the iPad?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.