Non-Grocery Retailers in Belarus
Mar 18, 2014 - Euromonitor International - 51 pages
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A major event in Belarus is the new law “On state regulation of trade and public catering in the Republic of Belarus”, which is going to be adopted soon. This law is currently being actively discussed amongst the representatives of the major retail chains. There are currently a lot of debates over the draft of the new law in the media. The main point of contention is the expected introduction of restrictions for the further development of large retail chains. According to the new document, the planned limit of the presence of certain retailers is 30% of retail sales. If this new law is adopted, it might only affect the non-grocery channel in the distant future because the category is still fragmented and no single chain accounts for even 10% of value sales.

Competitive Landscape

Belkoopsoyuz CHUP remains the leading company in non-grocery retailers in 2013 with a value share of 7%, followed by Pharmacia with 6%. Belkoopsoyuz is also the leading player in terms of selling space with a 14% volume share, and ranked second in terms of outlet numbers with a 3% share after the chained chemists Pharmacia UP. Belkoopsoyuz’s smaller share in current value sales terms reflects the fact that the majority of its outlets are found in rural towns and villages, where consumers have lower purchasing power than in big cities. Belkoopsoyuz keeps losing market share of outlets, selling space and value sales during the review period in whole. In 2013 its share of current value sales declined by one percentage point. The decline in value sales is attributed to the company’s decision to close unprofitable outlets in rural areas. In addition to other non-grocery retailers, Belkoopsoyuz also competes in department stores and home and garden specialist retailers.

Industry Prospects

Non-grocery retailers will continue to develop positively, with constant value sales expected to grow by a CAGR of 5% and outlet numbers by a volume CAGR of 3%. Non-grocery retailers positioned in higher price segments or trading with luxury items are forecasted to develop at a slower pace than those that deal in essential products and compete on a low-price platform. Economically positioned outlets and their chains will cope better with reduced consumer spending. Some players will face additional competition from hypermarkets and supermarkets and their chains, which are expected to continue to expand their non-grocery assortments.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Belarus market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • How is discretionary spending affecting non-grocery retailing in Belarus?
  • Are non-grocery channels losing out to the growth of such products in grocery retailing?
  • How is non-grocery retailing coming under pressure from non-store channels?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions


Product coverage: Apparel and Footwear Specialist Retailers, Electronics and Appliance Specialist Retailers, Health and Beauty Specialist Retailers, Home and Garden Specialist Retailers, Leisure and Personal Goods Specialist Retailers, Mixed Retailers, Other Non-Grocery Retailers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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