Grocery Retailers in Belarus

Mar 18, 2014 - Euromonitor International - 58 pages - USD $900
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A major event in Belarus is the new law “On state regulation of trade and public catering in the Republic of Belarus”, which is soon to be adopted. This law is currently being actively discussed amongst the representatives of the major retail chains and there is much debate in the media. The main point of contention is the expected introduction of restrictions for the further development of large retail chains. According to the new document, the planned limit of the presence of certain retailers is 30% of retail sales.

Competitive Landscape

In 2013, like in all previous years, Belkoopsoyuz continued to lead grocery retailers, with a value share of 15%. The company competes in supermarkets and other grocery retailers. Belkoopsoyuz is also the leading chain of grocery retailers in 2013 in terms of outlet numbers and selling space, with shares of 33% and 27% accordingly. The company’s much lower share in current value sales terms reflects the fact that the majority of Belkoopsoyuz outlets are located in rural areas and small towns where consumers’ purchasing power is lower than in big cities. Formed during Soviet times, Belkoopsoyuz is collectively owned by a total of 118 consumer societies or cooperatives. The latter are controlled by six regional unions, one for each major region of Belarus - Minsk, Gomel, Grodno, Brest, Vitebsk and Mogilev. The company’s full name is Belarusian Republican Union of Consumer Societies. Overall, the grocery retailers channel in Belarus remained fragmented in 2013, with no company other than Belkoopsoyuz achieving a high value share. The second biggest player in 2013 with an 8% value share was Eurotorg OOO, which owns the chain of discounters Euroopt.

Industry Prospects

The changes observed in grocery retailers in last few years, such as the faster development of modern grocery retailers compared with traditional, the further consolidation in grocery retailing and the development of retail chains, the movement to the regions of Belarus, and more competitive services and price policies by the leading retail chains, are expected to continue for more than five years due to the current underdevelopment of grocery retailing compared with European standards.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Belarus market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • How is grocery retailing performing in Belarus?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Belarus?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions


Product coverage: Modern Grocery Retailers, Traditional Grocery Retailers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.