Poland Consumer Electronics Report Q2 2014
Poland's consumer electronics market is expected to exhibit solid growth over the medium term, underpinned by a strong consumption story and demand growth in key device categories. There is, however, risk to the downside as a result of the deteriorating security situation in neighbouring Ukraine. However, our core scenario is for continued growth in consumer electronics spending, as we forecast a CAGR of 3.6% 2014-2018. We expect outperforming device categories will be smartphones, tablets and smart TV sets, driven by new technologies, consumers seeking choice and low prices offered by foreign and domestic chains. Meanwhile, we retain our bearish outlook for digital camera and notebook volumes in the short term, with these device categories under pressure from smartphone and tablet cannibalisation respectively.