Poland Information Technology Report Q2 2014
The Polish IT market has relatively strong medium-term potential, with household spending on a positive growth trajectory. However, we have maintained our lower short-term growth outlook for the IT sector based on the rapid transition in consumer spending away from notebooks to low-cost tablets, a trend which will sustain unit sales but squeeze the total value of sales. Looking further ahead, we expect the market will see faster growth in from 2014 as the economic environment becomes more supportive. Key growth drivers within the IT market will continue to be the distribution of EU funds for ICT and information society-related initiatives, and rising real incomes in the later part of our forecast period which will underpin consumer and enterprise confidence.