Baby Food in Nigeria

Feb 7, 2014 - Euromonitor International - 48 pages - USD $900
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At 18% in current value terms, growth in baby food is expected to be strong in 2013 and one of the strongest growing categories in packaged foods overall. Although the birth rate is dropping, the Nigerian population is still growing rapidly. Demand for baby food is also supported by an increase in female employment in the formal sector of the economy. Growing demand for female employees in retail, telecommunications, and banking means mothers are not able to take maternity leave for a long period time, therefore cannot breastfeed and instead rely on baby food products for their babies.

Competitive Landscape

Nestlé leads sales of baby food and is expected to hold 51% value share of the market in 2013. Its dominance stems from the popularity of its brands and the fact that they are widely available in Nigeria. Its brands, Cerelac, Nutren and Nan have been available for a long time in Nigeria and are widely trusted by mothers.

Industry Prospects

Sales of baby food are expected to increase at a 5% constant value CAGR over the forecast period, supported by an improving economy and rising product awareness. It is expected that low-income parents will progressively increase their consumption of packaged baby food, replacing homemade meals.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food in Nigeria market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Baby Food in Nigeria?
  • What are the major brands in Nigeria?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.