Jewellery in Sweden
Feb 12, 2014 - Euromonitor International - 24 pages
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The extreme increase in the price of gold after the financial crisis in 2008 had a negative impact on volume sales of real jewellery. The price of gold increased from SEK5.719 per troy ounce (31g) in 2008 to SEK11.224 in 2012, an increase of almost 141%. In 2013 the price of gold began to drop, although it remained far over the price of gold in 2008. The higher price contributed to a strong increase in the unit price of gold jewellery, which in turn had a strongly negative impact on volume sales.

Competitive Landscape

Iduna AB led sales of jewellery in 2012 with an 18% value share. Iduna AB owns three jewellery retail chains in Sweden: Guldfynd, Hallbergs Guld and Albrekts Guld. Guldfynd and Hallbergs Guld operate as independent companies. Some of the brands from Iduna AB include Mood, Posh and Q Från Guldfynd. Näsland & Jonsson Import AB and Schalins Ringar AB were ranked second and third in 2012. Näsland & Jonsson Import AB held the most popular jewellery brand in 2012, Snö of Sweden.

Industry Prospects

The demand for both branded jewellery and unbranded fashion costume jewellery will continue to drive sales between 2013 and 2018. Jewellery will remain fashion-driven at the same time as some consumer groups, especially older women, continue to prefer traditional products in real jewellery. Real jewellery will remain important products for marriages, engagements, Christmas and anniversaries.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Sweden market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • How do sales of costume jewellery compare to real jewellery in Sweden?
  • What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
  • What are the prospects for non-store retailing in jewellery?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.