Poh Kong Holdings Berhad continued to lead jewellery in Malaysia during 2012 with a 12% value share, which it has managed to build and sustain through its strong distribution network comprising almost 100 company-owned retail outlets scattered throughout Malaysia. Poh Kong is also an established brand of jewellers with a strong reputation for selling high-quality real jewellery. For this reason, many Malaysian consumers prefer to this very reputable retailer of real jewellery as they feel that they can have confidence in Poh Kongs craftsmanship and the quality of its products.
Due to the ongoing increase being recorded in the rate of personal property crime in Malaysia, it is expected that there will be fewer consumers opting for real jewellery in the country during the forecast period. Costume jewellery is set to increasingly replace real jewellery as a precautionary step to prevent those wearing jewellery from becoming the target of snatch thefts and robberies.
Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Jewellery industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Jewellery in Malaysia market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Reasons to Get this Report
- How do sales of costume jewellery compare to real jewellery in Malaysia?
- What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
- What are the prospects for non-store retailing in jewellery?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Key promotional events continued to be used to boost demand for jewellery in Malaysia during 2013, particularly for real jewellery. Various notable events such as the Malaysia International Jewellery Fair (MIJF) 2013 and Malaysia International Jewellery Festival 2013 were organised with the aim stimulating demand for jewellery among the general public and to encourage the jewellery trade. However, high rates of personal property crime in Malaysia continue to place limits on growth in real jewellery as many Malaysians refrain from wearing real jewellery in public so as to avoid becoming the victim of snatch thefts and robberies. Therefore, increasing numbers of Malaysians now opt to wear costume jewellery rather than real jewellery as they perceived this to be much safer as it substantially reduces the chances of being robbed.
JEWELLERY IN MALAYSIA
LIST OF CONTENTS AND TABLES
Table 1 Sales of Jewellery by Category: Volume 2008-2013
Table 2 Sales of Jewellery by Category: Value 2008-2013
Table 3 Sales of Jewellery by Category: % Volume Growth 2008-2013
Table 4 Sales of Jewellery by Category: % Value Growth 2008-2013
Table 5 Sales of Costume Jewellery by Type: % Value Breakdown 2008-2013
Table 6 Sales of Real Jewellery by Type: % Value Breakdown 2008-2013
Table 7 NBO Company Shares of Jewellery: % Value 2008-2012
Table 8 LBN Brand Shares of Jewellery: % Value 2009-2012
Table 9 Distribution of Jewellery by Format: % Value 2008-2013
Table 10 Forecast Sales of Jewellery by Category: Volume 2013-2018
Table 11 Forecast Sales of Jewellery by Category: Value 2013-2018
Table 12 Forecast Sales of Jewellery by Category: % Volume Growth 2013-2018
Table 13 Forecast Sales of Jewellery by Category: % Value Growth 2013-2018
Poh Kong Holdings Berhad in Personal Accessories (malaysia)
Summary 1 Poh Kong Holdings Berhad: Key Facts
Summary 2 Poh Kong Holdings Berhad: Operational Indicators
Summary 3 Poh Kong Holdings Berhad: Competitive Position 2012
Slower Economic Development Dampens Growth in Personal Accessories in 2013
Malaysian Consumers Are Becoming More Brand-conscious
Highly Fragmented Nature of Personal Accessories Industry Leads To Strong Competition
Non-grocery Retailers Dominate Sales of Personal Accessories in 2013
Economic Uncertainty Is Set To Influence the Performance of Personal Accessories
Key Trends and Developments
Competition Among Overlying Brands in Personal Accessories
New Product Trends and Collections
Specialist Retail Channels
Slower Economic Growth Dampens Sales of Personal Accessories
Table 14 Sales of Personal Accessories by Category: Volume 2008-2013
Table 15 Sales of Personal Accessories by Category: Value 2008-2013
Table 16 Sales of Personal Accessories by Category: % Volume Growth 2008-2013
Table 17 Sales of Personal Accessories by Category: % Value Growth 2008-2013
Table 18 NBO Company Shares of Personal Accessories: % Value 2008-2012
Table 19 LBN Brand Shares of Personal Accessories: % Value 2009-2012
Table 20 Distribution of Personal Accessories by Format: % Value 2008-2013
Table 21 Forecast Sales of Personal Accessories by Category: Volume 2013-2018
Table 22 Forecast Sales of Personal Accessories by Category: Value 2013-2018
Table 23 Forecast Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 24 Forecast Sales of Personal Accessories by Category: % Value Growth 2013-2018
Summary 4 Research Sources
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