Jewellery in Malaysia

Jan 31, 2014 - Euromonitor International - 28 pages - USD $900
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Key promotional events continued to be used to boost demand for jewellery in Malaysia during 2013, particularly for real jewellery. Various notable events such as the Malaysia International Jewellery Fair (MIJF) 2013 and Malaysia International Jewellery Festival 2013 were organised with the aim stimulating demand for jewellery among the general public and to encourage the jewellery trade. However, high rates of personal property crime in Malaysia continue to place limits on growth in real jewellery as many Malaysians refrain from wearing real jewellery in public so as to avoid becoming the victim of snatch thefts and robberies. Therefore, increasing numbers of Malaysians now opt to wear costume jewellery rather than real jewellery as they perceived this to be much safer as it substantially reduces the chances of being robbed.

Competitive Landscape

Poh Kong Holdings Berhad continued to lead jewellery in Malaysia during 2012 with a 12% value share, which it has managed to build and sustain through its strong distribution network comprising almost 100 company-owned retail outlets scattered throughout Malaysia. Poh Kong is also an established brand of jewellers with a strong reputation for selling high-quality real jewellery. For this reason, many Malaysian consumers prefer to this very reputable retailer of real jewellery as they feel that they can have confidence in Poh Kong’s craftsmanship and the quality of its products.

Industry Prospects

Due to the ongoing increase being recorded in the rate of personal property crime in Malaysia, it is expected that there will be fewer consumers opting for real jewellery in the country during the forecast period. Costume jewellery is set to increasingly replace real jewellery as a precautionary step to prevent those wearing jewellery from becoming the target of snatch thefts and robberies.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Malaysia market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • How do sales of costume jewellery compare to real jewellery in Malaysia?
  • What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
  • What are the prospects for non-store retailing in jewellery?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.