Bags and Luggage in Malaysia

Jan 31, 2014 - Euromonitor International - 29 pages - USD $900
Abstract Table of Contents Request Details Related
As the Malaysian Ministry of Tourism continued to boost the fortunes of the country’s retailing industry towards the end of the review period through its efforts to promote Malaysia as a global luxury shopping tourism destination, global luxury goods brands continued to enjoy a stronger presence in bags and luggage. In addition to the efforts of the Ministry of Tourism and the country’s leading retailers to promote sales of luxury goods generally, the interest of Malaysian consumers in luxury bags and luggage continued to increase towards to end of the review period as the carrying of bags and luggage bearing the logos of leading luxury goods brands remained a major indicator of elevated social status. Female consumers remained particularly keen on demonstrating their superior purchasing power by owning and using luxury bags and luggage, especially when going to work. For this reason, demand for bags and luggage offered under leading luxury goods brands such as Louis Vuitton, Coach, Prada, Chanel and Gucci remained high among Malaysian consumers during 2013.

Competitive Landscape

LVMH Moët Hennessy Louis Vuitton SA maintained the leading position in bags and luggage in Malaysia during 2012 with a 5% value share. Rising number of Malaysians favour luxury goods brands when choosing bags and luggage and this has given LVMH Moët Hennessy Louis Vuitton a major advantage over other non-luxury bags and luggage companies. The company’s very well established international brand name denotes a certain level of cachet, which makes its bags and luggage increasingly popular among the Malaysian population. LVMH Moët Hennessy Louis Vuitton SA offers a wide variety of luxury bags and luggage under numerous brands, including the leading bags and luggage brand Louis Vuitton, which accounted for 4% of total retail value sales in the category during 2012, as well as Loewe and Marc Jacobs. These international luxury bags and luggage brands all operate mono-brand retail outlets in some of Malaysia’s leading shopping centres, including Suria KLCC and Pavilion KL, which are located in the heart of Kuala Lumpur, where there is very strong demand for luxury bags and luggage and luxury goods in general.

Industry Prospects

Luxury bags and luggage are set to remain subject to very strong demand among Malaysian consumers as a result of rapid urbanisation, which is making consumers much more willing to spend money on luxury handbags offered under luxury goods brands such as Gucci, Louis Vuitton and Coach. This is especially the case among Malaysian women, who are interested in these items for daily use when working and shopping. The leading luxury goods brands are also set to focus much more in strengthening their presence in Malaysia during the forecast period through the opening of new mono-brand retail outlets in regions and cities with a high proportion of high-income consumers, including Johor and Penang. In addition, the strong influence of the social and peer groups of Malaysian women is likely to motivate a shift towards branded bags and luxury bags as these items tend to reflect higher social status. For these and other reasons, bags and luggage in Malaysia is expected to increase in constant value at CAGR of 5% over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bags and Luggage industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bags and Luggage industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bags and Luggage in Malaysia market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • How are sales of Travel Goods expected to perform by 2014?
  • What impact does outbound and domestic tourism have on the sales of luggage?
  • What share of the market do Leisure and Personal Goods retailers account for?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

Order This Report
LICENSE: Single-User
DELIVERY: Instant Download

Once you’ve found the right report, click ‘order now’ and complete the checkout process using any major credit card, check or wire/bank transfer.

Need multi-user or enterprise license pricing? Contact us for a custom quote!
MC, Visa, AMEX, Diners, Discovery, JCB

The Fast Market Research Advantage
Only the Best
All of our research is sourced from the most trusted and established global analysts and consultancies

Client Focused
From start-ups to multinationals, we focus on providing the right research to our diverse client base

Shop Securely
Our US-based customer service team and eCommerce systems adhere to highest data security standards

Industry-leading Customer Support
Individualized assistance from our expert staff is never more than an email or phone call away

About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.