Contact Lenses in Turkey

Feb 4, 2014 - Euromonitor International - 18 pages
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The value growth rate for contact lenses in Turkey was faster than in the previous year due to the increasing concerns about health. Ciba Vision (Novartis), the Ministry of Health and the Turkish Ophthalmology Society have undertaken a project to raise the general awareness of contact lenses throughout Turkey and therefore also to increase sales of contact lenses in the country. As direct substitutes for each other, spectacles and contact lenses compete for consumer spending in vision correction. However, Turkish social security does not reimburse purchases of contact lenses, so consumers tend to purchase spectacles rather than contact lenses.

Competitive Landscape

Bausch & Lomb continued to lead value sales of contact lenses in 2012 with a 54% share, followed by Novartis with a 20% value share. Both companies’ shares were stable in 2012.

Industry Prospects

Over the forecast period, the number of contact lens wearers is expected to increase steadily if potential growth is taken into consideration in lens usage rate. In Europe, contact lenses account for 6% of overall eyewear retail sales, while, in Turkey, the category accounted for just 3% of total eyewear value sales in 2012.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Turkey market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • In which markets are daily disposables more popular than monthly and extended wear?
  • Is coloured, toric, spherical or multifocal the dominant type of contact lens in Turkey?
  • Is style playing an increasingly important role over health in purchasing decisions?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.