Contact Lenses in Australia

Feb 7, 2014 - Euromonitor International - 25 pages - USD $900
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Total contact lenses posted 4% growth in both retail value and volume terms in 2013, which effectively served to take the category to A$107 million and 33.6 million units. Contact lenses experienced the strongest growth across eyewear in 2013; however, industry sources indicate that the industry is starting to show signs of reaching maturity after several years of strong growth. Since 2012, contact lenses have represented 6% of the total eyewear market in value terms, and this figure is expected to remain consistent over the forecast period.

Competitive Landscape

Johnson & Johnson Vision Care (Australia) maintained its lead over the contact lenses category with a 38% value share in 2012. This is due to the market-leading position of the company’s Acuvue brand, which is ranked first in contact lenses overall, as well as for daily disposable lenses and weekly/monthly disposable lenses. Although still the clear leader within the category, Johnson & Johnson’s market share declined slightly at the outset of the review period due to strong advancements from its competitors in the multifocal and toric markets; the share has been increasing since 2011.

Industry Prospects

Contact lenses are expected to register a 1% constant value CAGR and 3% volume CAGR over the forecast period. Less than 8% of consumers requiring vision correction wear contact lenses and, despite innovations in contact lens materials, comfort and range, this figure is not expected to see any great change over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Australia market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • In which markets are daily disposables more popular than monthly and extended wear?
  • Is coloured, toric, spherical or multifocal the dominant type of contact lens in Australia?
  • Is style playing an increasingly important role over health in purchasing decisions?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.