Contact Lenses in Australia
Johnson & Johnson Vision Care (Australia) maintained its lead over the contact lenses category with a 38% value share in 2012. This is due to the market-leading position of the companys Acuvue brand, which is ranked first in contact lenses overall, as well as for daily disposable lenses and weekly/monthly disposable lenses. Although still the clear leader within the category, Johnson & Johnsons market share declined slightly at the outset of the review period due to strong advancements from its competitors in the multifocal and toric markets; the share has been increasing since 2011.
Contact lenses are expected to register a 1% constant value CAGR and 3% volume CAGR over the forecast period. Less than 8% of consumers requiring vision correction wear contact lenses and, despite innovations in contact lens materials, comfort and range, this figure is not expected to see any great change over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Contact Lenses industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Contact Lenses in Australia market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Reasons to Get this Report
- In which markets are daily disposables more popular than monthly and extended wear?
- Is coloured, toric, spherical or multifocal the dominant type of contact lens in Australia?
- Is style playing an increasingly important role over health in purchasing decisions?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Total contact lenses posted 4% growth in both retail value and volume terms in 2013, which effectively served to take the category to A$107 million and 33.6 million units. Contact lenses experienced the strongest growth across eyewear in 2013; however, industry sources indicate that the industry is starting to show signs of reaching maturity after several years of strong growth. Since 2012, contact lenses have represented 6% of the total eyewear market in value terms, and this figure is expected to remain consistent over the forecast period.
CONTACT LENSES IN AUSTRALIA
LIST OF CONTENTS AND TABLES
Table 1 Retail Sales of Contact Lens Solution: Value and Growth 2008-2013
Table 2 Contact Lenses by Type: % Value Analysis 2008-2013
Table 3 Sales of Contact Lenses by Category: Volume 2008-2013
Table 4 Sales of Contact Lenses by Category: Value 2008-2013
Table 5 Sales of Contact Lenses by Category: % Volume Growth 2008-2013
Table 6 Sales of Contact Lenses by Category: % Value Growth 2008-2013
Table 7 NBO Company Shares of Contact Lenses: % Value 2008-2012
Table 8 LBN Brand Shares of Contact Lenses: % Value 2009-2012
Table 9 Distribution of Contact Lenses by Format: % Value 2008-2013
Table 10 Forecast Sales of Contact Lenses by Category: Volume 2013-2018
Table 11 Forecast Sales of Contact Lenses by Category: Value 2013-2018
Table 12 Forecast Sales of Contact Lenses by Category: % Volume Growth 2013-2018
Table 13 Forecast Sales of Contact Lenses by Category: % Value Growth 2013-2018
Benra Pty Ltd in Eyewear (australia)
Summary 1 Benra Pty Ltd: Key Facts
Summary 2 Benra Pty Ltd: Competitive Position 2012
An Eye on the Money: Price Sensitivity Impacts Eyewear Sales in Australia
Online Sales Boom As Consumers Seek Convenience and Cheaper Prices
Consumer Quest for Lower Prices Reflected in the Competitive Environment
Clicks Versus Bricks As Internet Retailing Takes on Traditional Optical Goods Stores
Demographic, Employment and Climate Trends To Ensure Future Market Viability
Key Trends and Developments
All Eyes on the Aussie Dollar As Consumers Increasingly Price Sensitive
Eye Health in the "sunburnt Country": Eyewear Conditions in Australia
Optical Retail Landscape: the Specsavers Shake-up and Emergence of Online
Public and Private Optical Treatment Within the Australian Healthcare System
Table 14 Sales of Eyewear by Category: Volume 2008-2013
Table 15 Sales of Eyewear by Category: Value 2008-2013
Table 16 Sales of Eyewear by Category: % Volume Growth 2008-2013
Table 17 Sales of Eyewear by Category: % Value Growth 2008-2013
Table 18 NBO Company Shares of Eyewear: % Value 2008-2012
Table 19 LBN Brand Shares of Eyewear: % Value 2009-2012
Table 20 Distribution of Eyewear by Format: % Value 2008-2013
Table 21 Forecast Sales of Eyewear by Category: Volume 2013-2018
Table 22 Forecast Sales of Eyewear by Category: Value 2013-2018
Table 23 Forecast Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 24 Forecast Sales of Eyewear by Category: % Value Growth 2013-2018
Summary 3 Research Sources
This report does not have a list of Companies Mentioned available
This report does not have a press release associated with it