100% Home Delivery/Takeaway in Vietnam
Jan 29, 2014 - Euromonitor International - 24 pages
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100% home delivery/takeaway remained at a nascent stage of development in 2012, having only appeared in Vietnam in 2010 with the arrival of Domino’s Pizza (Imex Pan Pacific Group Inc) and the launch of Pizza Hut Express (Pizza Hut Vietnam Ltd) shortly after. The number of 100% home delivery/take away outlets remained very low compared to other consumer foodservice categories. In total, there were seven Domino’s Pizza and four Pizza Hut Express outlets in 2012. Furthermore, all of these are located in crowded high-end residential areas in Ho Chi Minh City only. This type of service was negligible in other regions of Vietnam.

Competitive Landscape

Domino’s Pizza (Imex Pan Pacific Group Inc) continued to dominate the 100% home delivery/takeaway category with a 64% share of total value sales in 2012. The remainder was accounted for by its direct competitor, Pizza Hut Express (Pizza Hut Vietnam Ltd). Three new Domino’s Pizza outlets were opened at the end of the review period, giving it seven to Pizza Hut Express’s four. Most Domino’s Pizza outlets are located in crowded residential areas of Ho Chi Minh City. Furthermore, one of the new outlets opened in 2012, called Domino’s Pizza Khanh Hoi, was considered as one of Domino’s finest restaurant, built based on the model “Pizza Theatre”, which allows customers a cinematic view of the food preparation process. With a new modern design, the company used stylised red colour and vivid images, to generate interest amongst consumers. Additionally, the company is planning to open 20 more outlets over the forecast period. As a result, the company strengthened its leadership in 2012 and is expected to further develop in the forecast period.

Industry Prospects

100% home delivery/takeaway is projected to witness a constant value CAGR of 31% over the forecast period. This growth rate will be due to the category’s emergence from a low base, as well as the strong potential of this service in Vietnam. The increasingly busy lifestyles of consumers and the rising trend towards Westernisation in Vietnamese culture are the key factors supporting the high value CAGR of this category. Furthermore, Domino’s Pizza and Pizza Hut are expected to continue to increase their number of outlets at a fast rate, in order to leverage their first-mover advantage. However, the launch of such new outlets is set to remain focused on major cities such as Ho Chi Minh City and Hanoi.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Vietnam market research report includes:
  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of 100% Home Delivery/Takeaway in Vietnam?
  • What are the major brands in Vietnam?
  • What is the most popular cuisine type in home delivery/takeaway in Vietnam?
  • How have independent pizza 100% home delivery/takeaway brands competed against chained brands?
  • What new products have seen the most success for pizza or other types of 100% home delivery/takeaway operators?
Reasons to Get this Report
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  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.