Cafes/Bars in Vietnam

Jan 29, 2014 - Euromonitor International - 28 pages
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During the review period, cafés/bars remained as one of the most popular foodservice venue types in the country for social gatherings and meetings, reflecting Vietnamese tradition, as well as the category’s diverse range of styles. Customers of cafés/bars included a variety of segments, ranging from the young to the old, as well as lower- to higher-income consumers. The cafés/bars category in Vietnam included a diverse offer in terms of format, services and products, catering to a broad range of customer needs. For instance, Highlands Coffee (Viet Thai International JSC) was positioned to provide an elegant and high-end atmosphere suitable for working professionals and higher-income segments, while Dogi Café, which was established by two Korean sisters, was positioned more to appeal to teenagers and young adults who come not only to enjoy have a drink but also to play with different dogs imported from Korea.

Competitive Landscape

In 2012, Highlands Coffee of Viet Thai International JSC increased its number of chained cafés/bars outlets to 60, all of which were located in big cities. This brand continued to lead chained specialist coffee shops in value terms in 2012. Highlands Coffee is well known in Vietnam, having been present for a long time; it is also known for its high-quality services and various innovative drinks. Furthermore, many consider Highlands Coffee to be a good place to socialise, to work and to relax.

Industry Prospects

Although the cafés/bars category has been present in Vietnam for centuries, the category remains very active and there is still room for further development in certain segments. Over the forecast period, cafés/bars operators are likely to concentrate on creating special and innovative themes or formats in order to attract consumers. With the increasing Westernisation of Vietnamese in culture, many more are expected to lean more towards a modern style, with comfortable sofas, lounge music and Italian coffee to attract young and modern customers. Furthermore, the chained specialist coffee shops category is predicted to record a more impressive growth rate in terms transactions and outlet numbers in new urban areas of the country, such as Da Nang, Nha Trang, and Hai Phong City.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Vietnam market research report includes:
  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Cafés/Bars in Vietnam?
  • What are the major brands in Vietnam?
  • What are the growth prospects for specialist coffee shops in Vietnam?
  • How important are traditional cafés or bars to the foodservice landscape in Vietnam?
  • How are domestic specialist coffee shop chains fairing against multinational chains?
Reasons to Get this Report
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.