Home Audio and Cinema in Vietnam

Jan 27, 2014 - Euromonitor International - 19 pages - USD $900
Abstract Table of Contents Request Details Related
Towards the end of the review period, Vietnamese consumers showed higher interest in premium high-tech home audio and cinema. Therefore, there were more premium new brands and models available during 2012-2013. As the key purchasers of home audio and cinema were high-income consumers, they were less affected by the economic downturn. As such, despite the economy difficulties experienced during 2012-2013, such products gained greater popularity among high-income consumers. Bose and Denon were some examples of premium brands within home audio and cinema in Vietnam.

Competitive Landscape

Samsung Vina Electronics Co Ltd maintained its leading position with 29% retail volume share due to its long-established presence and strong brand name in Vietnam. In addition, Samsung Vina Electronics Co Ltd was one of the most active players with marketing activities and distribution system.

Industry Prospects

Home audio and cinema is projected to record a retail volume CAGR of 2% over the forecast period, which is higher than the volume CAGR over the review period. The improved performance is stimulated by increasing demand for home cinema and speaker systems, speakers and other home audio and cinema. As the Vietnam economy is expected to recover over the forecast period, local consumers are expected to spend more on home audio and cinema to improve their entertainment experience. In addition, manufacturers intend to launch new products to cater to more sophisticated demand from high-income consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Vietnam market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Home Audio and Cinema in Vietnam?
  • What are the major brands in Vietnam?
  • What is the growth rate for Home Cinema and Speaker Systems?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.