Mobile Phones in Portugal
Jan 29, 2014 - Euromonitor International - 23 pages
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Although consumer purchasing power declined further in Portugal during 2013, demand for smartphones did not stop rising as consumers sought out the latest smartphones which offer multiple functions on the move. Volume sales of smartphones increased by 29% in 2013 following the 38% volume growth recorded in the category during 2012 and this strong positive trend helped to counteract the declines recorded in feature phones, a category of increasingly outdated products which declined in volume by 24% in 2012 and by 26% in 2013.

Competitive Landscape

Samsung-Electrónica Portuguesa SA remained the leading player in mobile phones in Portugal in 2012 with a 38% volume share, an increase of seven percentage points from 2011. Samsung has continued to develop new designs and now offers a very wide variety of products in the category at different price points, which has fuelled the popularity of the Samsung brand in Portugal. Samsung has stood out for many years, particularly among the manufacturers of high-end smartphones and the Samsung Galaxy SIII has performed well as the main alternative to Apple’s iPhone since its launch in June 2012, while the Samsung Galaxy Note has also performed very well in Portugal since its launch at the end of 2011.

Industry Prospects

Mobile phones in Portugal is expected to increase in both constant value and volume over the forecast period, with growth fuelled mainly by rising demand for smartphones. Overall, volume sales of mobile phones are expected to increase at a CAGR of 1% over the forecast period, with smartphones set to increase in volume at a CAGR of 19%. Now that feature phones has reached the terminal decline stage of its life-cycle, feature phones is expected to record strong declines as the devices become increasingly obsolete due to the lack of innovation in the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Portugal market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Mobile Phones in Portugal?
  • What are the major brands in Portugal?
  • What is the growth rate for Mobile Phones in country?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.