Mobile Phones in Portugal
Samsung-Electrónica Portuguesa SA remained the leading player in mobile phones in Portugal in 2012 with a 38% volume share, an increase of seven percentage points from 2011. Samsung has continued to develop new designs and now offers a very wide variety of products in the category at different price points, which has fuelled the popularity of the Samsung brand in Portugal. Samsung has stood out for many years, particularly among the manufacturers of high-end smartphones and the Samsung Galaxy SIII has performed well as the main alternative to Apples iPhone since its launch in June 2012, while the Samsung Galaxy Note has also performed very well in Portugal since its launch at the end of 2011.Industry Prospects
Mobile phones in Portugal is expected to increase in both constant value and volume over the forecast period, with growth fuelled mainly by rising demand for smartphones. Overall, volume sales of mobile phones are expected to increase at a CAGR of 1% over the forecast period, with smartphones set to increase in volume at a CAGR of 19%. Now that feature phones has reached the terminal decline stage of its life-cycle, feature phones is expected to record strong declines as the devices become increasingly obsolete due to the lack of innovation in the category.Report Overview
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.The Mobile Phones in Portugal market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Reasons to Get this Report
- What is the market size of Mobile Phones in Portugal?
- What are the major brands in Portugal?
- What is the growth rate for Mobile Phones in country?
- How many 3G mobile phones were sold last year?
- How will the introduction of 4G mobile phones impact the mobile phone market?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Although consumer purchasing power declined further in Portugal during 2013, demand for smartphones did not stop rising as consumers sought out the latest smartphones which offer multiple functions on the move. Volume sales of smartphones increased by 29% in 2013 following the 38% volume growth recorded in the category during 2012 and this strong positive trend helped to counteract the declines recorded in feature phones, a category of increasingly outdated products which declined in volume by 24% in 2012 and by 26% in 2013.
MOBILE PHONES IN PORTUGAL
LIST OF CONTENTS AND TABLES
Table 1 Sales of Mobile Phones: Volume 2007-2012
Table 2 Sales of Mobile Phones: Value 2007-2012
Table 3 Sales of Mobile Phones: % Volume Growth 2007-2012
Table 4 Sales of Mobile Phones: % Value Growth 2007-2012
Table 5 NBO Company Shares of Mobile Phones: % Volume 2008-2012
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
Table 7 Distribution of Mobile Phones by Format: % Volume 2007-2012
Table 8 Forecast Sales of Mobile Phones: Volume 2012-2017
Table 9 Forecast Sales of Mobile Phones: Value 2012-2017
Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
Table 11 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
Table 12 Smartphones by Operating System 2009-2014
Table 13 Mobile Phones by Type of Contract 2007-2012
Lower Purchasing Power Undermining the Performance of Consumer Electronics
Price and Multi-functionality Continue To Fuel Sales of Consumer Electronics
Analogue Switch-off Has A Tremendous Impact on Demand for Digital TVs
Economic Uncertainty Continues To Harm Growth in Consumer Electronics
Internet Retailing Continues To Have Low Penetration in Consumer Electronics
Key Trends and Developments
Economic Instability Undermining the Overall Consumer Electronics Market
Store Based Outlets Remain Dominant, But Internet Important To Growth
Digital Television Switchover Fuels the Sales of Digital TVs
Brands From Asian Countries Continue To Dominate Consumer Electronics in Portugal
the Launch of Multifunctional Consumer Electronics Devices Drives Consumer Demand
Table 14 Sales of Consumer Electronics by Category: Volume 2007-2012
Table 15 Sales of Consumer Electronics by Category: Value 2007-2012
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
Table 20 Distribution of Consumer Electronics by Format: % Volume 2007-2012
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Summary 1 Research Sources
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