While Samsung Corp and Apple Inc surpassed Nokia Corp in volume sales shares of the smartphone market in 2011 already, still maintaining the lead in 2012 with shares of 27% and 25%, Nokia remains strong in feature phones, keeping its leading position with a share of 46%. Even though Nokia suffered severe losses in terms of volume sales of smartphones, due to a lack of innovation and technological advance, their popularity and reputation for feature phones is unbroken. Within smartphones, Samsung and Apple keep battling for market shares by constantly introducing new features and versions of their smartphones, currently with a competitive advantage for Samsung caused by its larger compatibility with other, non-proprietary systems and technologies and comparably lower price.
With a similar pace of development for both categories, smartphones and feature phones, over the forecast period, thereby keeping the balance established during the review period, it is not surprising that the CAGRs of the review period and of the forecast period are about 1%. While feature phones showed an enormous decrease during the review period, which slows down significantly, smartphones experienced the reverse effect in terms of growth rates, thereby creating a fairly stable and balanced overall market
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Phones in Germany market research report includes:
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- Analysis of key supply-side and demand trends
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- What is the market size of Mobile Phones in Germany?
- What are the major brands in Germany?
- What is the growth rate for Mobile Phones in country?
- How many 3G mobile phones were sold last year?
- How will the introduction of 4G mobile phones impact the mobile phone market?
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In 2013, two major trends defined the mobile phone market in Germany; on the one hand, societal and demographic developments drive sales and penetration of mobile phones in general, constantly changing the ratio between households with fixed-line phones and those with mobile phones only in favour of mobile phones, and on the other hand, more and more people are convinced of the benefits and advantages of smartphones and thus are switching to those instead of feature phones. Introducing different levels of pricing within the smartphone market also opens it up to people who are not as well of as others, thereby increasing the range of potential customers, too.
MOBILE PHONES IN GERMANY
LIST OF CONTENTS AND TABLES
Table 1 Smartphones by Operating System 2009-2014
Table 2 Mobile Phones by Type of Contract 2007-2012
Table 3 Sales of Mobile Phones: Volume 2007-2012
Table 4 Sales of Mobile Phones: Value 2007-2012
Table 5 Sales of Mobile Phones: % Volume Growth 2007-2012
Table 6 Sales of Mobile Phones: % Value Growth 2007-2012
Table 7 NBO Company Shares of Mobile Phones: % Volume 2008-2012
Table 8 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
Table 9 Distribution of Mobile Phones by Format: % Volume 2007-2012
Table 10 Forecast Sales of Mobile Phones: Volume 2012-2017
Table 11 Forecast Sales of Mobile Phones: Value 2012-2017
Table 12 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
Table 13 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
With Optimism Comes Growth in Consumer Electronics
Everything Is Connected
Innovation Drives the Market - Oled Tvs, Tablets and E-readers Show Fastest Growth
Specialist Retailers Successfully Prevail in Times of Growing M-commerce
Older Technologies and Products Set To Slow Down Future Growth
Key Trends and Developments
German Market Defined by Slight Growth and Strong Optimism
the Young and the Restless - Demographic and Societal Changes Impact the Market
Internet Shops - the Next Big Retailing Channel?
E Goes M - the Final Transition To Successful Mobile Commerce
Size Does Matter - the Internationalisation of the German Market
Table 14 Sales of Consumer Electronics by Category: Volume 2007-2012
Table 15 Sales of Consumer Electronics by Category: Value 2007-2012
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
Table 20 Distribution of Consumer Electronics by Format: % Volume 2007-2012
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Summary 1 Research Sources
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