Based on provisional 2012 estimates, there were no significant changes in market shares in comparison with the previous year. Five market leaders covered 50% value share: Valta Pet Products ZAO, Sorso OOO, Ivanko OOO, Vitarus OOO and Biosphera OOO. This category is led by local companies; this is a great difference in comparison with cat or dog food, where Mars OOO is the incontestable leader.
Other pet food is forecast to experience a growing interest towards healthy premium products. The following factors will contribute to the growth: more educated consumers, development of the economic situation in the country and changes in the lifestyle, as well as increased confidence in the industrially prepared other pet food.
Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Pet Food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Other Pet Food in Russia market research report includes:
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- Analysis of key supply-side and demand trends
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Reasons to Get this Report
- What is the market size of Other Pet Food in Russia?
- What are the major brands in Russia?
- How is the current retail distribution landscape impacting overall category performance?
- Gain competitive intelligence about market leaders
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- Inform your marketing, brand, strategy and market development, sales and supply functions
Based on provisional estimations, other pet food is expected to record a 5% growth in retail volume sales and a 10% increase in current value sales in 2013, totalling RUB1.4 billion. This fact is determined by certain factors: growing welfare in the country, growing number of other pets and higher disposable incomes. Russians historically were pet lovers, but due to the lifestyle nowadays, many of them cannot afford to have a dog or a cat; therefore instead, Russians are tending to buy other pets, which require less care.
OTHER PET FOOD IN RUSSIA
LIST OF CONTENTS AND TABLES
Table 1 Other Pet Population 2008-2013
Table 2 Sales of Other Pet Food by Category: Volume 2008-2013
Table 3 Sales of Other Pet Food by Category: Value 2008-2013
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2008-2013
Table 5 Sales of Other Pet Food by Category: % Value Growth 2008-2013
Table 6 LBN Brand Shares of Bird Food: % Value 2009-2012
Table 7 LBN Brand Shares of Fish Food: % Value 2009-2012
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2009-2012
Table 9 Forecast Sales of Other Pet Food by Category: Volume 2013-2018
Table 10 Forecast Sales of Other Pet Food by Category: Value 2013-2018
Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2013-2018
Mars Ooo in Pet Care (russia)
Summary 1 Mars OOO: Key Facts
Summary 2 Mars OOO: Competitive Position 2012
the Pet Care Continue To Show the Significant Growth
Premium Products' Presence Is Growing on the Market
Multinational Companies Still Lead on the Market
Pet Shops Remains the Strongest Channel
Pet Care Prospects Expected To Be Very Positive
Key Trends and Developments
the Growing Number of Consumers Drive the Industry
Health and Wellness Trend Is Even More Active in Pet Care Than in Human Food
Russians Remain Conservative in Terms of Distribution Channels - Pet Shops Are Still the Most Popular Channel
Multinational Manufacturers Dominate the Market
Private Label Will Try To Gain Share in Pet Care
Table 13 Pet Populations 2008-2013
Table 14 Sales of Pet Food by Category: Volume 2008-2013
Table 15 Sales of Pet Care by Category: Value 2008-2013
Table 16 Sales of Pet Food by Category: % Volume Growth 2008-2013
Table 17 Sales of Pet Care by Category: % Value Growth 2008-2013
Table 18 NBO Company Shares of Pet Food: % Value 2008-2012
Table 19 LBN Brand Shares of Pet Food: % Value 2009-2012
Table 20 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
Table 21 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
Table 22 Penetration of Private Label in Pet Care by Category: % Value 2006-2011
Table 23 Distribution of Pet Care by Format: % Value 2008-2013
Table 24 Distribution of Pet Care by Format and Category: % Value 2012
Table 25 Distribution of Dog and Cat Food by Format: % Value 2008-2013
Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2013
Table 27 Forecast Sales of Pet Food by Category: Volume 2013-2018
Table 28 Forecast Sales of Pet Care by Category: Value 2013-2018
Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018
Summary 3 Research Sources
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