Other Pet Food in Russia
Jan 23, 2014 - Euromonitor International - 25 pages
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Based on provisional estimations, other pet food is expected to record a 5% growth in retail volume sales and a 10% increase in current value sales in 2013, totalling RUB1.4 billion. This fact is determined by certain factors: growing welfare in the country, growing number of other pets and higher disposable incomes. Russians historically were pet lovers, but due to the lifestyle nowadays, many of them cannot afford to have a dog or a cat; therefore instead, Russians are tending to buy other pets, which require less care.

Competitive Landscape

Based on provisional 2012 estimates, there were no significant changes in market shares in comparison with the previous year. Five market leaders covered 50% value share: Valta Pet Products ZAO, Sorso OOO, Ivanko OOO, Vitarus OOO and Biosphera OOO. This category is led by local companies; this is a great difference in comparison with cat or dog food, where Mars OOO is the incontestable leader.

Industry Prospects

Other pet food is forecast to experience a growing interest towards healthy premium products. The following factors will contribute to the growth: more educated consumers, development of the economic situation in the country and changes in the lifestyle, as well as increased confidence in the industrially prepared other pet food.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Russia market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Other Pet Food in Russia?
  • What are the major brands in Russia?
  • How is the current retail distribution landscape impacting overall category performance?
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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.