The rise of the ultrabook was the key trend in computers and peripherals in 2012. The key features of ultrabooks, such as light, thin and quick to start, were welcomed by Japanese consumers, despite higher unit prices than desktops and laptops. Increased product line-ups from leading brands offered consumers a variety of options in ultrabooks. For example, in 2012, NEC launched La Vie Z, at 875g the world's lightest ultrabook, Fujitsu introduced lower-priced models at JPY80,000 to capture new...
Euromonitor International's Computers and Peripherals in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers, Peripherals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Computers and Peripherals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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