Indonesia Consumer Electronics Report Q1 2014
Published by Business Monitor International
on Nov 19, 2013
, 64 pages
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Indonesia's consumer electronics market has strong growth prospects on the basis of low current ownership and falling prices that make devices more affordable. Increasing 3G and mobile data access is driving demand for smartphones and, to a lesser extent, tablets. Economic growth and strong demand for bigger ticket items such as flat-panel TV sets will drive total market value, although computers account for a strong share. Consumers in Indonesia will see internet access and content consumption in a different way to developed market consumers, meaning the most successful companies will be those that understand consumer spending and demand for different electronics products. Overall market growth will see the market reach US$22.5bn by the end of 2017, representing a compound annual growth rate of 8.1%.