As consumers are embracing the move to 'green' across a variety of areas, tissue and hygiene manufacturers can do a lot more to educate and help further develop green categories. Although the change is inevitable, its pace is varied with Northern Europe at the forefront and less developed regions including Asia Pacific slowly adopting green attitudes. These significant differences might be challenging to overcome but going green seems to be an imperative for long-term success.
Euromonitor International's Green Trend in Tissue & Hygiene - Focus on Geographies global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success
Product coverage: Away-From-Home Tissue and Hygiene, Hygiene, Retail Tissue and Hygiene, Tissue
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.