Volume effect shampoos replaced the trend for straightened hair in 2009. Current hair styling trends are soft and flowing rich curls, focusing more on femininity and elegance, according to Sally Brooks, the international fashion director for division Nivea Care & Styling. In response to this trend, companies have introduced innovations in hair care.
Euromonitor International's Hair Care Products in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.