Hungary Telecommunications Report Q1 2014
Published by Business Monitor International
on Nov 15, 2013
, 106 pages
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The telecoms markets in Hungary have a mixed outlook due to the high penetration rates for services. In the mobile market opportunities for growth are concentrated in encouraging subscribers to upgrade their handsets or move to faster data services - with total subscription numbers stagnating in recent years. Meanwhile, wireline operators face similar challenges, for instance staving off the trend of fixed-to-mobile substitution. However there is a significant opportunity for wireline service providers in migrating subscriptions to higher speed services, thereby raising ARPU. The medium term outlook is therefore mixed, with operators that position their product to capture growth from customers upgrading services likely to outperform.