Euromonitor International's Homewares in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2017 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Homewares market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Homewares decreased by 2% in 2012 to reach EUR 3,396 million. The main reasons of such a negative trend are that the homewares category is quite mature, and that the restricted economic environment made Italians strongly reduce their spending on items not considered to be strictly necessary.
HOMEWARES IN ITALY
LIST OF CONTENTS AND TABLES
Table 1 Sales of Homewares by Category: Value 2007-2012
Table 2 Sales of Homewares by Category: % Value Growth 2007-2012
Table 3 Sales of Homewares by Type: % Value Breakdown 2009-2012
Table 4 NBO Company Shares of Homewares: % Value 2009-2012
Table 5 LBN Brand Shares of Homewares: % Value 2009-2012
Table 6 Distribution of Homewares by Format: % Value 2007-2012
Table 7 Forecast Sales of Homewares by Category: Value 2012-2017
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2012-2017
Difficult Economic Environment Impacts Consumer Spending in Italy
Growing Interest in Gardening and DIY
Large Players Become Stronger in Home and Garden
DIY Stores and Garden Centres
Slow Forecast Period Performance of Home and Garden
Key Trends and Developments
Italy's Economic and Demographic Environment Impact Home and Garden
Specialised Home Improvement and Gardening Stores
Growing Consumer Interest in Gardening
Changing Attitudes Towards DIY
Common Threats of the Home and Garden Competitive Environment
Table 9 Sales of Home and Garden by Category: Value 2007-2012
Table 10 Sales of Home and Garden by Category: % Value Growth 2007-2012
Table 11 NBO Company Shares of Home and Garden: % Value 2009-2012
Table 12 LBN Brand Shares of Home and Garden: % Value 2009-2012
Table 13 Distribution of Home and Garden by Format: % Value 2007-2012
Table 14 Forecast Sales of Home and Garden by Category: Value 2012-2017
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2012-2017
Summary 1 Research Sources
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